Hello fellow webmasters: With the promotion and establishment of local portals, portals are blooming all over the country. Big cities and small counties all have their own portal characteristics. The most important thing is that portals can enter normal operation and have a good cycle of development. , there are only a handful of them!
I am also a local portal webmaster. In more than three years of development and operation, I have adjusted and revised the website no less than three times. Each revision consumes a lot of time and energy, but the effect is still not ideal. As the quality of netizens improves and tastes change, , I feel that the most important aspect of the local portal is not only publicity, but more importantly, the characteristics and content updates of the website itself. I will give my opinion and you can discuss it.
A local portal website is nothing more than providing effective local information, increasing the number of views of local netizens, improving the credibility of the website, and building the brand of the local portal. Then, it is logical to advertise to increase revenue, allowing the local portal to develop in a normal virtuous cycle. But what are the difficulties with local portals?
A very simple example, what kind of information is needed locally, what kind of people are the local browsing websites targeted at, what kind of effect does the information provided by the local portal website have, how reliable is it, and the planning of the local column. Every column has its use. If you add more, all aspects will be increased. Fewer but more precise is the way to go. Try not to put FLASH in the local portal, and the effect will be good, but what the local portal needs is information, website speed, neatness, cleanness, and rich content. It seems that you can find effective content, so that you can increase the return rate, but in fact , portals across the country have really started, and advertisements are turned on. In fact, the local portal homepage can put a banner at the end of the homepage, which is enough. If it is too much, it will affect the user's browsing experience.
The local portal operates a local absolutely valid and unique domain name, local characteristic columns, local characteristic culture, local scenery, local news, local transactions, etc.
The columns are few but refined, and effective content is updated every day. Both viewers and spiders will increase their popularity and visibility. When there are a certain number of netizens, the local portal will become a brand. In this way, whether it is publishing information or promoting products, it will be a chain. In this way, the local portal will be well-known and all effective local resources will be developed in an incisive and meticulous manner. Only then can the local portal website develop in a sustainable and virtuous cycle.
Thank you all, and thank A5 for providing a communication platform. If there are any deficiencies in ideas, I hope all webmasters will point them out qq446220253