There are two different domain name values in the domain name investment community and the webmaster community, one is "domain name is content" and the other is "domain name is brand". The former is mainly reflected in the domain name by reflecting the website type and website content, such as bbs.ifeng.com/ reflects the BBS nature of the website into the domain name, and www.zhaopin.com/ reflects the content of the website into the domain name. The closer this type of domain name is to the nature of the website content, the greater its value.
The latter means that the domain name, website name, website trademark, etc. tend to be consistent, and the domain name is used as an online brand for the enterprise or website in compliance with trademark regulations. For example, the two major search engine giants Google and Baidu, and major portal websites. There is no right or wrong between these two domain name values, and the values of natural domain names with different positioning are also different. Judging from the trends in recent years, more and more websites have realized the huge value of domain names as brand images. Make every effort to create an online brand image. For example, the newly launched Microsoft search engine "bing", the dispute between the real and fake Kaixin.com between kaixin001.com and kaixin.com, etc.
There is no dispute that domain name is the core of online brand image. Many companies and websites are also using domain names to build their own brand images. Even if the domain name has nothing to do with the nature of the website’s content, it may still greatly enhance the website’s brand value because it is easy to remember and easy to read, and the user experience is good. Therefore, the value of domain names cannot be ignored. In order to make the website bigger and stronger and improve the competitiveness and commercialization of the website, a good domain name is the key. However, the webmaster website admin5.com Yangyang believes that building a website brand image is not enough to have a good domain name, but also requires many aspects. Start by considering the image positioning of the website in every detail to highlight the brand value.
Let’s talk about positioning first. Webmasters all know that the positioning of the website is very important. Whether it is user positioning, content positioning, product concept positioning, marketing positioning, or profit model positioning, if any link is not done well, it will have a great impact on the website. The positioning of the website must first be user-centered based on its own characteristics and consider the needs and habits of users. The second is to consider the issue of brand image. If you want to build a local SNS website for local webmasters, you should fully highlight in the brand image that the website is centered on local webmasters, such as the website’s slogan, logo, website The content, such as growing vegetables, parking spaces and other classic SNS functions should also be based on the needs of the webmaster and highlight the personality of the webmaster. Only by integrating the website's brand image into the positioning of each link of the website can the brand image be ubiquitous.
Then all the work of the website should be optimized around the brand image. Whether it is before building a website or after building a website, in the early stages of building a website or in the development period of the website, the issue of brand image must be taken into consideration at every stage. Do you want to establish such a brand image, what kind of people do you want to know more about your website, and what kind of concept do you want to convey to them? These must be considered in the daily work of the website, whether it is promotion or content. For website updates or search engine optimization, the brand image must be integrated into every work just like putting a logo on a picture.
Finally, I hope that all webmasters will remember not to rest on their laurels and be satisfied with the status quo. There are still many webmasters who are in the early stages of starting a business, and the scale of their websites is not yet very large. Some webmasters may think that they are just grassroots webmasters and do not need to create a brand image. The author believes that this is not the case. Nowadays, the Internet is facing a new round of reshuffle. This is an opportunity and a crisis for webmasters. Only by making every effort to build the website's brand image and enhance the website's competitiveness can the website continue to develop.