E-commerce websites are platforms for enterprises to carry out e-commerce activities. By establishing their own business websites, enterprises can publish product information, provide consulting services, and receive customer feedback, thereby expanding their visibility and establishing a good corporate image.
An e-commerce website is a collection of web pages, but the design and management of an e-commerce website is a systematic project. It not only requires good planning and design of the e-commerce website before construction, but also requires reasonable planning and design during and after construction. Managed and well maintained.
This book provides a relatively detailed introduction on how to reasonably plan and build e-commerce websites, and how to effectively manage and maintain e-commerce websites. Through the design and management of each project in the construction process of e-commerce websites, students will master the specific design and production skills of e-commerce websites and the knowledge of website management and maintenance.
This book is based on the training objectives of higher vocational college students and the learning characteristics of higher vocational college students. It uses practical training projects as clues to comprehensively introduce the knowledge and skills of e-commerce website design and management. The book is divided into 8 chapters: e-commerce website planning, e-commerce website environment selection and creation, e-commerce website front-end design, e-commerce website back-end management system development, e-commerce website testing, e-commerce website release and promotion, e-commerce website Business website management and e-commerce website appreciation. It takes 54 to 68 class hours to complete the entire teaching process. Specific class allocation: Chapter 1, 4 hours, Chapter 2, 6 hours, Chapter 3, 12-16 hours, Chapter 4, 12-16 hours, Chapter 5, 6-8 hours, Chapter 6, 4-6 hours, Chapter 7 Chapters 6 to 8 are class hours, Chapter 8 is 4 class hours. This course should be intensively taught and practiced frequently, so that students can understand professional knowledge and master professional skills in the process of completing the entire project. It is recommended that this course be arranged for one week of course design to further improve students' comprehensive abilities in e-commerce website design and management.
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