The biggest problem faced by all design companies (including website design companies) is: how to communicate effectively with customers? How to make customers think this is a good work, how to make customers recognize our work? Where are the effective criteria for judging? If you If you want to know, please take a few minutes to read this experience summarized by Weichuang himself. It may not be comprehensive, but it can always help you.
In order to effectively communicate with customers, we must first understand their needs. This is also a criterion for judging whether your work meets the needs of your customers. Therefore, the starting point and the final point of effective communication with customers are - what is the website used for? That is, what is the purpose of the website. The purpose is the most important, and the design method and performance all serve the purpose. Depending on the purpose, different guidance strategies are developed. The following types of customers are the most common:
The first type of customer, my website is to display the company introduction and products.
The purpose of such customers building websites is to display company profiles and products. So when we design, we focus on highlighting the product. The product can be handled clearly and brightly for customers, and browsing is clear and convenient, so that the customer's requirements are naturally met. Therefore, we should develop a standard website product display plan focusing on products and provide this solution to all such customers. This can save time and effort, and at the same time satisfy customer demands.
The second type of customer, my website must allow search engines to search for our product keywords and find us.
What these customers need is search engine optimization. In addition to highlighting its products or services, we also need to focus on search optimization in the design. There may be less use of FLASH, and the aesthetics may be slightly inferior. But as long as the design method and performance comply with the company's VI standards and are neat and elegant, then it will be a good work. Similarly, we can also develop a set of standard solutions for this type of customers, but the design can be changed, but the overall solution is in line with the customer's needs.
The third type of customer, my website is to show that we are a big company or a brand company.
What these customers need is image. We may not have to think much about search optimization. We mainly guide customers to make full use of the advantages of art and FLASH for design and production. The key demands are neatness, elegance and creativity. Of course, to be such a client requires a designer with rich experience. If the experience is not enough, then learn and draw on domestic and foreign works and think and summarize.
The fourth type of customers, in addition to displaying products, my website also needs search optimization, provides technical support services, and shows that I am a big company.
This type of customer may be a very powerful company. If it is an ordinary small company and is unwilling to pay you how much money to build such a website, then it is better not to accept it. For an owner who is willing to pay, this work may take a long time and require a lot of brainpower. Salesmen from many companies are very eager to take on such customers, but if your company does not have such strength, it will only waste everyone's time.
In fact, this is not a problem for experienced people. Search optimization and brand image are not completely contradictory. Customers must know that as long as it is expressed through XHTML of DIV+CSS rather than through FLASH and pictures, it can be searched by search engines. Therefore, after the designer completes the detailed communication with the customer, the interweaving of FLASH, pictures and search optimization must be used flexibly.
Summary: No matter what the customer’s detailed requirements are, as designers, we always focus on and adhere to one principle, that is, when we initially communicate with customers, what are their main demands? Our methods and performance are all based on This purpose service, if the purpose has been achieved, then the customer should accept it. The Spring Festival is coming. I wish you: Happy New Year, family happiness, and all your dreams come true! Welcome to reprint. If you are interested in reprinting, please indicate that the article comes from China Website Design Network http://www.wzhan.net . Thank you very much!
The author's personal space of China Website Design. This article only represents the author's views and has nothing to do with the position of Webmaster.com.
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