● The background of the emergence of the B2C distribution mall system. Traditional enterprises are involved in online marketing. One is Taobao, and the other is self-built B2C platforms. The threshold for Taobao is gradually increasing. Although Taobao has a large amount of traffic, it is still a piece of cake that cannot be swallowed. Therefore, switching to self-owned B2C will be the choice of more companies. The emergence of the B2C distribution mall system model is based on the premise of traditional enterprises entering e-commerce, and is more suitable for entering online marketing.
● Introduction to the B2C distribution mall system The operating mode of the system is as follows: Enterprises operate the platform independently. The platform adopts an open distribution interface as its model and introduces major distributors to become its downline distribution service providers.
● Which enterprises are suitable for the B2C distribution mall system?
1) Enterprises with offline chain entities of supermarkets or physical stores (such enterprises mainly integrate offline and online, and the terminal is affiliated with the network to realize the sharing of network resources and offline physical stores, becoming a region-free A platform for placing orders and regionalizing logistics.
2) Manufacturing enterprises with their own brands and independent productivity (such enterprises mainly expand network distribution, connect traditional channels with the Internet, minimize marketing costs, and expand new network distribution channels)
3) Enterprises with supply advantages, such as large wholesale markets, etc. (The expansion channels of this type of enterprise are similar to the second one above, but the main purpose of this type of enterprise is to use its advantages to comprehensively source products, let the products of major suppliers enter the platform, and find new network distribution canal)
4) Relevant media companies. (Media companies basically focus on advertising, so they have a large number of traditional companies as resource calls. They use these resources as a starting point and combine their own theme businesses to create comprehensive advertising, E-commerce platforms for online shopping, such as exhibition-focused enterprises, etc.)
● The profit point of using the B2C distribution mall system - opening up the industry chain. Looking at the development trends of online marketing, especially the development of major B2C and C2C in recent years, e-commerce operations are ultimately inseparable from the essence of retail. Therefore, in online marketing To obtain greater profits, we need to open up the entire industrial chain as the starting point to obtain the maximum benefits. This is the reason for developing this mall system.
● Framework design and related function introduction of distribution mall system (development language: ASP.NET)
1. Member management----Member level hierarchical membership group permission settings, identifying permission control for various types of users, such as supplier settings, distributor settings, VIP customer settings, etc. At the same time, suppliers can simultaneously realize the next level of membership Divide, distributors under suppliers to achieve hierarchical membership levels.
2. Product management
1. Customized product type management, such as different attribute parameter settings for related products
2. Product classification, subdividing categories under the product level
3. Product display: multiple images can be uploaded for product release, and video display can be accessed at the same time)
3. Advertising management (suitable for terminal operations)
When a supplier advertises, he first applies for advertising: the location of the advertisement, the form of the advertisement, and the area where the advertisement will be placed (for example, the advertiser can choose to place the advertisement in a certain advertising space in all online stores or the online stores of dealers in designated areas. ), after submitting the advertising content, it will pass the platform review and then enter the advertising library. The platform will deliver ads directly to the corresponding online store by default based on the advertiser's fee. Online store dealers can also select ads from the ad library and place them in their own online stores. Those who choose to place ads can get a share of the ads.
4. Order management
1. Based on the "user's delivery address", determine the nearest distributor to deliver the goods (suitable for chain supermarkets/physical stores)
2. The order operation status can be modified to facilitate management.
3. Manually add an order. If the customer does not like to pay online or the network is not smooth and cannot place an order online, the store owner needs to manually add the order to record and facilitate management.
4. Manage payment orders, refund orders, delivery orders, and return orders, and be able to view the detailed information of each document, such as order number, payment method, operator, generation time, payment method, payment amount time etc., to facilitate each distributor to find the source of the problem when a problem occurs. 5. The distributor customer management system is aimed at physical stores of chain distribution to manage users in their own area or who have placed orders on the platform to facilitate regional marketing, combined with online stores , bind an independent domain name or a second-level domain name for combination 6. The express interface is open to offline entities in different regions, and is connected to the express delivery model of each region to facilitate the integration of logistics into the city and reduce logistics costs 7. Mall virtual currency realizes users and platforms Mutual stickiness, virtual currency diversification and platform transactions.
8. Achieve maximum distribution of product data by packaging and downloading product data, allowing more users to distribute corporate products on their behalf, and achieve data classification by category, brand, etc., and unified setting and management by the backend.
9. Payment tools: Assist users to access related payment platforms based on practical operational needs, such as Alipay, online banking, Tenpay, etc.
10. Bind top-level domain names and second-level domain names to realize distribution. With the permission of the server, independent domain names or second-level domain names can be bound to respective distributors to achieve product data synchronization and member synchronization to facilitate the expansion of distributors. ● The relevant common sense of e-commerce website development is mainly engaged in planning and development work in this area, and I have contacted many companies that want to enter e-commerce operations. Here is my advice to you: To do e-commerce, companies should not buy separate software. This can be suitable for the operation of your company. What you need is a platform developed by combining your own resources. What you need more is that the company that develops the software can understand and understand what your company wants to do and where it wants to expand. The platform must be involved in the framework and concept design of the entire website in order to create a platform suitable for enterprise operations.
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