With the development of the Internet, there are now more and more B2C malls, but only a handful of them are good and successful. Based on my long-term observation and research, this article summarizes the several stages that a successful B2C mall needs to go through. I will share it with you today. Because it is just my own opinion, I hope you will give me criticism and correction. Okay, let’s start today’s text.
The first stage: the target market must be clearly defined. Don’t think this is easy to say. In fact, this is a mistake made by many friends and even companies. They may first develop or find a product that they feel is good, and then go to the market to solicit opinions and test sales. This kind of product may be an occasional inspiration from the R&D department, or it may be that the leaders feel that certain products will be popular with the public, but often these products do not meet market demand. Everyone should make rational judgments and not have preferences for certain products or fall in love with certain products for no reason, lest they fail to open the market in the end. If you plan to produce a product that many users have been actively looking for, your sales will be much smoother. For example, a friend is a racing enthusiast. He often joins forums and finds that many people ask where to buy Mercedes-Benz signs. Because there are too many bad guys, the signs are often stolen. So he built a website specifically to sell signs, and the monthly profit reached tens of thousands.
The second stage: continue to learn from others but do not imitate. There are many models of successful websites. We can learn from them, but please do not imitate them, especially not imitating big companies. There is a classic saying on the Internet: "You can copy my pattern, but you can't successfully paste it." The reason is very simple. On the surface, it seems that you can imitate and copy many things, but there are definitely some things that you cannot see through. The same thing and the same process will get different results if it is handed over to different people. result. So even if you look exactly like others, you will not be more successful than others, and you may even fail. We can continue to learn from others, but learning is to improve and strengthen ourselves, especially in the fiercely competitive B2C market. Without our own characteristics, we will not be recognized by customers.
The third stage: carefully understand the customer's psychology. I believe that many large companies will specialize in studying the real needs of customers. Customer needs and target markets are different concepts. The target market refers to a wider range, and customer needs are more accurately positioned. Some users belong to the target market, but they may not necessarily become your real customers. For example, if a user wants to increase website traffic and sell more products, there are many ways to achieve the goal. Bidding, SEO, soft article promotion, etc. can all achieve the goal. But for search engines, network optimization companies, and soft article marketing companies, this customer is a member of their target market group. But customers may only choose one of the methods. It depends on whose marketing is done well and whose marketing can capture the hearts of customers. Whoever is likely to be the winner. This is what customers really want. Therefore, accurately grasping customer needs depends not only on technology, but also on careful research and application of strategies.
The above three stages are only a rough mention of the three stages that a successful B2C mall goes through. In actual situations, it is much more complicated, and many detailed issues such as cost, logistics, customer service, quality, procurement, and planning need to be considered. Problems will affect the overall development, so a successful B2C mall requires a lot of effort. I hope it can give you some inspiration after reading this article.
Well, that’s it for today. You are welcome to contact me. This article comes from: Shenzhen Website Construction, URL: http://www.zijiren.net . Reprinting is also welcome. Please keep the link for reprinting. Thank you!
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