Xiaohongshu announced the local life MCN support plan, and the store-exploring blogger account will start with 10,000 traffic.
Xiaohongshu announced the local life MCN incentive support plan. The platform will provide incentive support and operation services such as exclusive insurance exposure, creative services and teaching based on the store visit participation of the blogger account signed by the organization, and encourage the incubation and cultivation of MCN organizations. Accounts with more high-quality store exploration content.
The specific support policies are divided into four aspects: traffic subsidy, data diagnosis, honor list, and account selection. In terms of traffic subsidies, Xiaohongshu revealed that the platform’s store exploration notes will receive additional traffic support, with an average starting traffic of 10,000 per note. On this basis, institutional traffic coupons can also be added. In terms of data diagnosis, organizations will receive official community and operational 1v1 guidance to assist account growth and note data diagnosis.
In addition, the platform will also provide merchants with local lifestyle merchant resource docking and recommendations for business cooperation opportunities. For outstanding partners each quarter, the platform will provide multi-channel communication endorsements on lists and cooperation cases.
This year, Xiaohongshu has focused on the local lifestyle business, constantly opening up and improving the closed loop from planting to trading on the platform for local lifestyle merchants. In April this year, Xiaohongshu officially launched the group purchasing function. Users can directly purchase group purchasing packages on Xiaohongshu and consume them in stores. At the same time, Xiaohongshu releases incentive plans on the merchant and expert sides respectively: on the merchant side, merchants are encouraged to enter through an incentive policy of 0 deposit, 0 commission and traffic support; on the expert side, experts launch store visits and publish store visit notes , you can experience the incentive plan of the corresponding products and services of the store for free.
In July this year, Xiaohongshu launched a local life transaction cooperation service platform that connects experts and merchants - "Tandian Cooperation Center" in internal testing, and launched various cooperation between experts and merchants such as "commission" and "fixed price" model to further promote the development of local life experts and content on the platform.