I'm very happy to meet you all again. Today's article may be different from the past. From an emotional point of view, I feel a little heartbroken when I write this article, because before, the author has always greeted SNS with a smile and has been encouraging everyone. We must treat it correctly, positively and calmly. But today I want to ask myself and my friends who run SNS websites how have they gained? I have been paying attention to the development of SNS from 2008 to now, and I feel mixed with joy and worry.
First of all, let’s confirm that SNS is a product of the Internet era and a craze of the Internet, which shows that SNS is a big market. From the domestic and Kaixin.com small applications to the current Weibo "neck scarf", the brilliance of SNS can be reflected. Since Kaixin.com came to the fore, many webmaster companies are now following suit and building SNS websites, but how many of you have actually studied the operation of Kaixin.com? Why did several interactive mini-games that appeared at the same time on Wang Xing’s overseas network sink overseas? Are you fully prepared before doing SNS and have the conditions you should have met? Whether it has the following points: initiative, strategy, innovation, functionality and technology, team and experience, funding, marketing, etc. Not everyone who builds a website will be successful, but we do not rule out that miracles will not happen to us.
Now I would like to express my opinion on the above points: Why are Kaixin.com and Hainan.com listed again? Because this website (this website is used here because Hainan.com can no longer access Kaixin.com) is our frontline and the most important domestic website. The leader of sns. Represents the rapid development of domestic sns. Let me make a comparison here. At that time, Hainan.com and Kaixin.com entered the SNS market at the same time. They launched several interactive mini-games. Kaixin.com was much stronger than Hainan in terms of “promotion”. Therefore, when commenting on domestic products now, we cannot say that their products are not good enough, or their direction is not correct, and this is not consistent with the facts. This example illustrates the importance of promotion.
After the development of SNS in 2009, domestic leaders have started to branch out into the SNS market. Sina - Sina Weibo, Taobao - Taojianghu, Li Yuzhu Giant - Qule, Renren, Kaixin.com, Tencent, etc. There are many webmasters who have also seen where this market is, and it is not our vision. No, the direction is wrong. It can only be said that our capabilities cannot compete with large companies. When we are an ant, others will not pay attention to you. When we develop like an elephant, others will attack you. Without sufficient strength, it is easy to be eaten by big companies. If we say When we want to enter this market, we must have enough strength. To grow from ants to elephants to lions, we must grow and develop rapidly, so that others can see that we have become strong before you have figured out any countermeasures.
Opportunity, strategy, innovation, here we are talking about Renren. Not long ago, Renren received a large amount of financing. Then the market prospect of SNS must be very broad. An important reason for the success of the school is the opportunity. A very important reason for whether a website can develop is strategy and positioning. The reason why the campus can be successful is because it is positioned in Chinese universities. Because universities are concentrated and the number of college students is large. At the same time, college students have a lot of spare time, and there are sufficient Internet conditions and time. College students High enthusiasm for making friends, but emptiness and loneliness, so the school network can develop rapidly. Kaixin.com is really right for Bailing. According to the SNS market survey report, white-collar students account for 70% of the main users of SNS, and other groups only account for 30%. . The target positioning of crowd positioning must be accurate, and you cannot blindly follow the trend with vague goals. In the face of serious homogeneity, not many can boldly innovate. The more distinctive one is Kaixin.com, which has launched many interesting functions, such as buying and selling with friends, stealing food, and cars. Satisfy people's entertainment. There is also 99399.com, which combines family relationships to create a domestic SNS family relationship platform. It integrates ancestor worship and family trees into the website, which attracts everyone's attention.
Functions and technology, team and experience, technology and functions are almost the same in SNS websites. However, due to experience and other reasons, there are still big differences in functions, ease of use, UI, etc. Domestically, it is obviously more user-friendly, but the possibility of winning purely by relying on technology and functions is very small. There are not many talents working on SNS, and there are even fewer professional teams.
Funding and marketing. Among the companies currently engaged in SNS, there are several companies with strong financial power. Strong funds do not mean they can succeed, but only have the potential to succeed. However, it is impossible without strong funds. Good marketing can bring huge traffic to the website, but traffic alone does not necessarily lead to retaining members. We must start from within and build a website with content that netizens like and that can retain people.
Therefore, it is not easy to build a successful SNS website. In addition, so many large companies in China have entered, and our spring is there. I hope that everyone can do the above content well and complete all the links. Only if they are in place and successful can the website be successful. (This article is about small companies and individual webmasters who are struggling in the SNS market)
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