QQ group promotion has existed a long time ago, but it is also an extremely useful promotion method if it can be used reasonably. I heard a long time ago that Mou Changqing’s link exchange website go9go used dozens of QQ groups to build a newly established website into the largest link trading platform in China. Recently, a buddy who works on a group buying website said that the core competition of their group buying website The force is the active user QQ group. After each group purchase order, the group members will spontaneously go to Weibo and the QQ group to organize buyers to spend together. It can be seen that the website QQ group can greatly enhance the stickiness of website users.
In "Reasons for the Success of Segmented SNS", the author believes that a big reason for the success of SNS websites is to seize the market segments, fill the areas that other SNS websites such as QQ space cannot satisfy, gather more users with the same characteristics, and let the website Users will make more friends they hope to make. With strong links of friendship, the website will continue to prosper. Obviously QQ groups also have such characteristics. Using QQ groups is to gather users with the same characteristics, such as those in the same class, the same school, the same industry, and those with the same purpose (exchanging links, exchanging website building experience, exchanging SEO experience), etc. wait. Therefore, QQ group is also a good tool for promoting SNS websites.
1. Join other people's QQ groups. This is easy to achieve in the short term, but it is more difficult to operate because if you post advertisements and links as soon as you enter. It cannot achieve the effect of enhancing the stickiness of website users, and it cannot even achieve the purpose of promoting the website, and it is very likely to be kicked out of the group after posting an advertisement.
2. Create your own QQ group and get a better ranking in Tencent’s group search by giving an appropriate group name and group description. Include the website URL appropriately in group announcements and discussions.
Dahongying campus website www.dhyxiaonei.com is an SNS website for Dahongying College students. Since the website has just been established and has not been included by search engines, and the new site is not ranked during the review period, it cannot guide traffic into the website through search engines. , and new students are very important fresh blood for the website. Therefore, the author established a QQ group and guided traffic to the website through the QQ group. For example, the 2010 freshman group of Dahongying College is 63905114.
Classify and guide users, such as by region, by college, and by user level. For example, link transaction categories can be divided according to PR, and the QQ group of Dahongying Campus Network is divided according to the user's enrollment time.
Author Chen Qingguo's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.
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