The Thousands of Webmaster Lectures hosted by Anhui Internet Alliance hosted by Lao K have reached the 50th edition. The guest in this issue, Mr. Hu Yang, founded Jieyang Network Media Technology Co., Ltd. in March 2009 and serves as the CEO and CEO of Jieyang Company. Company Director. From March 2009 to present, Mr. Hu Yang serves as the president of the company. Mr. Hu Yang played a key role in building 078 Game Network into the youngest game portal and game information and game data analysis platform in China, and contributed to Jieyang Company's local Internet status in Huai'an. Before founding Jieyang, Mr. Hu Yang served as the editorial director of Xiamen Xianglian Company (chinaz.com, cnzz.com). Previously, Mr. Hu Yang also held executive positions in several star-rated hotels. Currently, Mr. Hu Yang also serves as a consultant for a number of Internet companies. Mr. Hu Yang has an MBA degree. Mr. Hu Yang also serves as a director of the Huaian Internet Association and other positions.
Warm congratulations to the nearly 3,000 members of the Thousand-person Webmaster Lecture. The first six 500-person groups are almost full. Currently, there are only three groups (500 people) with a small number of seats. If you are interested, the group number is: 17581177. Please join the group with the UID registered on 53w.net.
Thank you all for your long-term support for the thousand-person webmaster lecture. At present, the collection address of all 50 lectures is http://www.53w.net/space.php?do=mtag&tagid=399. The public welfare lectures will be carried out every week! Please respect the learning environment. We will contact the webmaster who never speaks at any time. Let more webmasters who want to learn come in.
The following is the transcript of this lecture:
Hu Yang: I am very happy to say hello to you in such a special way. I have been invited by Lao K a long time ago to share with you all the details of building a website. But my knowledge is really limited and I can’t defeat Old K. So I will discuss with you some details about the formal operation of the website. Without further ado, today we will take a case analysis and talk about how to quickly start from scratch and build a website with better user experience within 3 months. Of course, now that we are here. Definitely talk about your own website. www.078.com . The site started in April 2009. Friends who have paid attention to this site will find that after more than half a year of user experience, many details of this site have changed. First of all, in the first version, the effect of sliding doors was used. The picture above shows: (Of course, the picture is from another site) OK, it is the switching sliding effect like 163.com’s news, pictures, and sharp points. It looks very cool. However, after being experienced by 078's user experience engineers, with the increase in sliding, the attention and the intensity of the visitor's eye landing points are different, making it difficult to display the content and effects that the website needs to display. So, cut it off. For example: if the first line shows 100% gravity, the second may only be 60%, and then decrease in sequence. So, we canceled this effect in the second version. Use traditional flat-panel displays. Let visitors browse the content you need to present more intuitively.
2. Minimize the navigation position and content recommendations, and only recommend those that are worthy of recommendation, rather than panoramic recommendations. In the previous version, we used the concepts of major areas and large areas that are commonly used on domestic game sites, and summarized all the content of the areas to the first user, making it easier for visitors to find. But the effect is not obvious, and the click coverage is too scattered. Later, we adopted the deployment of small navigation and small recommendations to focus the content together. Make the click coverage point as small as possible.
3. Make reasonable use of the layout to separate parts into parts.
Everyone has noticed that the very small position on the first screen of www.078.com recommends a lot of content. There is very little navigation content, but there is a lot of graphic content. The same domain blocks are processed harmoniously without affecting the main navigation. This can effectively utilize the prime location to achieve better display without causing visual fatigue to users. Since it is a prime location, the number of clicks is quite good. Everyone has noticed that the very small position on the first screen of www.078.com recommends a lot of content. There is very little navigation content, but there is a lot of graphic content. The same domain blocks are processed harmoniously without affecting the main navigation. This can effectively utilize the prime location to achieve better display without causing visual fatigue to users. Since it is a prime location, the number of clicks is quite good. Later, it can also be opened up as an advertising position to generate revenue for the site. Due to the limitations of the group function, many users have poor user experience using pictures to make tutorials, so I will roughly analyze these. Such as eyeball hotspot coverage, mouse trajectory, color deviation, font size, etc., I will discuss it with you when I have time. Due to the limitations of the group function, many users have poor user experience using pictures to make tutorials, so I will roughly analyze these. Such as eyeball hotspot coverage, mouse trajectory, color deviation, font size, etc., I will discuss it with you when I have time. OK, to summarize the arguments in the first stage: the simplest understanding of user experience is: if the user can use the mouse, don’t use the keyboard, and if it can be completed with one click, don’t classify it as two times. Of course, the user experience is not blindly streamlined and cool. Even increasing the size of Google's homepage search box by one pixel will affect your experience.
Now enter the second stage: formalized operation of content. First of all, we must pay attention to the image size of the homepage. Many webmasters have not noticed this problem. Please take a closer look at the image size of www.078.com . Generally, small images must be controlled below 5K. Some advertising images are stored using Baidu's servers. Therefore, try to reduce the size of your images as much as possible without affecting the aesthetics. If possible, you must first separate the image and web page storage server. In terms of content, many webmasters have raised this question in their minds: How can we create unique content. There are very few originals, all are reprints. How to turn it beautifully? Let's take a look at an example. This is reprinted news: http://news.078.com/i/p/20100108/11733.shtml . First, we see that the title has been reworked. Secondly, we can also see that the editor added a self-summarizing comment. If you continue to read, you will find that the pictures are all watermarked, and they attach great importance to user experience. If there are pictures, click on the pictures to go to the next page. If there are not, there will be text reminders. This is exactly what we said above: the simplest understanding of user experience is: if the user can use the mouse, do not use the keyboard, and if it can be completed with one click, do not divide it into two times. consistent.
Finally, at the end, there will be extended reading of related news, providing filtered recommendations for similar news. In this way, one of our content is released. Another problem is that many webmasters are unsure about whether and when to use a new window to open a page, or they have no idea. 078 does this.
The homepage content is opened in a new window, which makes it convenient for users to continue browsing other content. Because the homepage is a place for summary and gathering. The content page is opened in the current window, so that visitors can smoothly read a piece of news or a video or a set of pictures without opening many windows. . . . In addition, external links or extended reading content are all in new windows. Careful webmasters will find that there is another place on the 078 content page. Clicking on the last page does not stop on the current page. Some return to the channel page, and some return to the topic summary page. Some return to the first page. The purpose of this is simple, to maximize website PV.
I didn't prepare much today. I still prefer to communicate with each other through discussion. It feels weird to see more than 90 people online and no one talking. The final issue is the setting of advertising spaces. Generally, we need to create a huge advertisement to display to advertisers. But after practice, I found that dividing an area into several small areas is easier to attract clicks and visitor attention. For example, the web excerpt above the news center. There is still a lot that has not been covered, and I would like to continue through an interactive way. Thanks to Lao K for the invitation.
Special reminder: The Webmasters Association www.zzlhh.org has been officially launched, and mutual aid promotion is in full swing. Nearly 400 sites have participated.
Final summary: In this issue, the guest invited Hu Yang from 078 Game Network to use his own website to teach everyone how to operate the website formally, especially emphasizing that the user experience is very useful. Next week we plan to ask Kou Rongxin, an admissions website, to talk to you about educational admissions websites. But if you are sending AD, it will be exempted. Thank you for your support. See you next time. The other five groups are full. New webmasters can add 500 people to Lecture Group No. 3: 17581177. We will provide free public welfare services forever, but members who do not speak for a long time will be T.
Special thanks: This lecture has received support from China Webmaster Network, A5 Webmaster Network, Laggard, Grassroots Network, China Webmaster, China Website Construction, Webmaster China, Web Development Network, Aiju, Wola.net, "Webmaster" Magazine, Webmaster Z Weekly, itbear, Tui Yi Yi, Hua Software, New Leaf and other well-known webmaster-related media have strong support, as well as the technical support of well-known domestic IDC service providers Yanhuang Network and NTALKER. This lecture will be released on the above-mentioned webmaster media at the same time, and I would like to express my special thanks.