In the process of exchanging links, we often encounter questions like: How much traffic can you bring us? Your website exports too many links. Why haven’t I heard of your website before... These questions are summarized. Nothing more than the following aspects.
1. The purpose of exchanging friendly links is to increase website traffic.
This reason is not valid at all. According to many years of tracking research, it is found that increasing website traffic through friendly links is very small or even negligible. If a website owner must rely on a few limited IPs brought by friendly links to improve the website In terms of traffic, it shows that this website only exists for traffic, not to serve specific users. Such a website will not bring a good user experience to users, let alone be favored by users, and of course it will eventually be criticized. Abandoned by search engines, it is impossible to talk about becoming an evergreen tree. Whether such a website needs to exist is debatable.
2. The purpose of exchanging friendly links is to increase the visibility of the website.
The power of brand effect is immeasurable. For a website, if it can obtain exchange links on national websites such as Xinhuanet and People's Daily, or obtain it on famous website navigation sites with a PR value of 7, such as hao123, 265, and Universal Navigation Network, etc. Good recommendations can enhance users' trust and increase the popularity of the website. However, the management of these high-profile websites is often strict, and it is difficult for ordinary websites to gain their favor. Therefore, through friendly links, a well-known "brand effect" can be created in a short time.
3. Exchanging friendly links is a useful supplement to the website
This view has its reasonable factors. In theory, reasonably increasing connections to high-profile websites can expand the breadth and depth of knowledge on the website, and objectively increase the good experience of website users. However, for websites with a PR value greater than or equal to 7, such as hao123, 265, and Universal Navigation Network, it is often difficult to exchange friendly links, so the problem cannot be fundamentally solved.
4. The purpose of exchanging friendly links is to increase the PR value of the website.
PR value is Google’s comprehensive assessment of the overall quality of the website. Generally speaking, a website with a higher PR value has a relatively higher weight. It can be said that the PR value is an important symbol of the current website weight. Of course, some other reasonable factors must be considered. At present, the evaluation of PR value has shifted from a single external link to a comprehensive evaluation of the website. The most important symbol is: "base + variable" model. The "base" is the true strength of the comprehensive evaluation of the website, and the "variable" It is related to the exported external links, but the most important one is the "base". This model further increases the evaluation of websites with high weight and high PR value. At the same time, it also formulates punitive measures for websites with high weight and high PR value that are not sold excessively. This facilitates the realization of powerful alliances and eliminates SEO and other technologies to a certain extent. The abuse has affected the fairness and impartiality of Google search rankings, and also served to curb the emergence of illegal information. Therefore, the real reason why many well-known websites now attach great importance to PR value when connecting.
So what is the purpose of website exchange of friendly links? To borrow a word from the SEO expert of Wanmian Navigation Network, "exchanging links is a common method for website promotion, and its purpose is to increase the weight of the website by adding high-quality external links!" Our original intention of building a website It is to serve specific users. This is a main line. Therefore, if we want the website to gradually develop and grow, we need precise positioning and attract and stabilize our own user groups through high-quality services. Only in this way can we achieve the evergreen status of the website. . According to a tracking study by SEO experts from Universal Navigation Network, "80% of the traffic of most websites is obtained through search engines. The higher the weight of the website, the more traffic it will get!" Therefore, the development and growth of websites cannot be separated from search engines. From search engines The engine gets more traffic, which requires us to make continuous efforts to improve the weight of the website. It is generally believed that: "having a friendly interface, reasonable structure, moderate optimization, high-quality content, and powerful foreign aid are necessary to increase the weight of the website." Method. "Powerful foreign aid is actually high-quality external links. Obtaining high-quality network links requires dedication and effort. It will not be pie in the sky. I suddenly found that many well-known and high-weight websites actively added them. A link to your website.
After careful analysis, we can find that the reason why high-quality links are so valued is because these high-quality external links can bring a large number of web spiders to your website. These web spiders crawl on your website and have a negative impact on your website. Inclusion and ranking can play an unimaginable role; high-quality external links can bring you a certain brand effect, allowing your website to gain a certain sense of trust among a certain group; high-quality external links are also beneficial to you. An effective expansion of website content allows your website to have a better user experience; high-quality external links can bring high evaluation to your website because of their authority and greatly improve the PR value of the website; high-quality external links External links can bring you unexpected gains, that is, a small amount of traffic; high-quality external links will ultimately give you the weight of the website in the search engine, allowing your website to obtain more by its own capabilities. user.
Author: Wang Yujun
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