On November 29, 2003, Baidu Tieba was officially launched. Many people did not expect that after five years of development, Baidu Tieba may have become the most visited interactive forum in China. According to Baidu data, users have currently created more than 2 million Tieba bars on Baidu. Tens of millions of users post on Tieba bars every day, and the total number of posts has reached nearly 3 billion. According to Alexa, Tieba’s traffic has accounted for 19.6% of Baidu’s total traffic, making it the second largest business after Baidu’s web search.
The above data shows that Baidu Tieba has considerable resources, and almost no one engaged in promotion will let this "fat meat" go. But I believe that anyone who has done Tieba promotion has encountered situations where posts have been deleted, accounts have been blocked, and IPs have been blocked. In such a situation, if Baidu officials do not take strict management measures, it will definitely cause the proliferation of advertisements in Tieba. Regardless of promoters or Baidu officials, this is not what everyone wants to see. The prerequisite for Tieba promotion to be effective is that the posts you post can survive. If we want to improve the survival rate of posts, we must fully understand the rules of Tieba, and then either abide by the rules or cleverly circumvent the rules to promote. So what are the rules and ideas of Tieba? Let me share some of my experiences when promoting Tieba on Aigo.com.
1. Post title: Some popular post bar titles need to have a prefix, and the title should have the prefix of this type of post bar; it should be novel and attractive, and some special symbols can be appropriately included; pay attention to the length of the title.
2. Post content: mostly relevant, true and positive information, such as Li Yuchun. If the content contains negative information or bad things about Li Yuchun, then you will be deleted. Try to minimize links to your own website in the content (the total number of links per day should not exceed 5), and try to promote one of your own rich post topics in detail instead of promoting the entire site. No, this type of post won't last more than a few minutes.
3. Number of posts: In the same post bar, don’t post too many theme posts (promotion posts), 1-3 will be enough. If there are too many, just wait for them to be deleted. If you have time, you can sit on the sofa more often, and the same goes for bringing links to internal pages of your website.
4. Like topic posts: Don’t like promotional posts too frequently. Popular post bar owners are also very dedicated. The content of the upvoted posts should not be limited to one or two words (more than 15 words is better). You also need to pay attention to your skills, and don’t let people see you as a very straightforward promotion.
5. Crazy registration of vests. Recently, Baidu Tieba has made adjustments to limit the number of registered IDs per day, so you can get as many as you can every day. Register 5 to 8 IDs every day, and do not post more than 10 posts per ID. They can be used as comments and replies in the future, and no more topic posts will be posted.
6. For blocking IDs and IPs, the authority of the bar owner is not that great. To block IDs, the authority of the bar owner is to block your ID for 10 days at most at a time; to block IPs, it can only ban you for 24 hours at most. As for the website address, the bar owner has no right to block it, and the IP and ID blocked by the bar owner are limited to the post bar under his jurisdiction.
7. It is said that Baidu Tieba has a garbage link collection system in the background. Some frequently deleted links will enter this system. Any posts with this link in the future will be automatically deleted. Therefore, try not to use low-quality soft articles to promote your main website address on a large scale in Tieba.
8. As time goes by, you will have more and more IDs and posts. You should record these IDs and post links. It is unrealistic to rely on manual upvoting when there are too many posts. In this case, a post upvoting machine must be used.
The above content can be summarized into 7 six-character mantras:
Pay attention to the format when posting
Content related to health
Don’t spam links
Yiba three theme posts
Not posting frequently
The more vests, the better
Do good statistics
Many people who promote Tieba often fail to follow the rules of Tieba and do not pay attention to promotion techniques. Not only do they achieve little results, they are punished or eliminated. Only those who are good at studying will take a bite of the big pot of Tieba on the premise of abiding by the rules or cleverly avoiding the rules. This is where the leftovers are king. In the next article, I will share some tips on Tieba promotion.
Copyright statement: This article first appeared on chinaz and was written by Li Zhou of iGou.com www.2gou.com . Please keep it for reprinting. The more you retain, the more luck you will have. The more reputation you have, the more success you will get.