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As mentioned in the previous article, the current Tieba management is so strict that external links are deleted as soon as they are seen. This is undoubtedly a fatal blow to friends who promote websites on Tieba. In response to this situation, the image jump link function came into being. With this, we can avoid directly posting external links and being deleted by the administrator, but also have the function of jumping to the specified URL by clicking on it, so we only need to make a fuss about guiding the other party to click on the picture. I have to add that the image jump function can also effectively avoid posting too many website links in Tieba, which will lead to the website being K-ed.
Some of the more representative examples in Tieba include:
A picture of MM, and it says: Click on MM’s collar, and you will see a surprise. This is a very obscene way of promotion, but its traffic is considerable. There are many others like this, for example, give a picture of the back of a girl and then add a text: Click here to see the front of the girl. Friends who are interested can try the effect.
Reply to a picture of a person's name to display the image corresponding to the person's name. This method was once used crazily by a guy who runs a video website. He created countless god-level posts (with extremely high clicks and replies) in Tieba, allowing him to earn tons of traffic. However, because the traffic of this method is very inaccurate, although the traffic was good after our experiment, the conversion rate was not ideal. Therefore, this method is not recommended for friends who focus on precise traffic. Websites such as online earning or entertainment websites can try this method.
For iGou.com www.2gou.com , our initial target group was women, so after several experiments, the above methods were not suitable, so we found three most suitable methods through exploration.
1. Test category
Through observation, many women in Tieba are more interested in test posts. Here is a test example: During the promotion process, I came across a title titled: Are you heartbroken after seeing the most beautiful picture in the world? ’s post, its guidance process is: reply with the first letter of someone’s name, plus Xiao Ai. For example, if you like Yao Ming, just reply YM Xiaoai, and then double-click the red heart picture. If the heart is broken, it means there is no fate between you two. If the heart is whole, it means there is no fate between you. After clicking on the picture, it jumps to another website.
We made some modifications to this. First, we posted an article on iGou.com with a picture that changes between a complete red heart and a broken red heart. After refreshing the page, the ratio of the appearance of the complete red heart picture to the broken red heart was 10:3. Then post the above post to several post bars where popular target groups gather, without changing the title and content. This kind of posts are basically manually pinned to the top by members in Tieba. At the end of the day, each post has almost tens of thousands of clicks and nearly 2,000 replies, which means at least 2,000 people click on the picture to enter our website. And because the page after the jump will have the situation described in the content, those 50-cent party members have nothing to say, and the survival rate of the post is very high.
2. General class
If you insert an external link directly into the article, the chance of it being deleted is definitely greater than 90%. External links are a "thorn in the side" of Tieba administrators, and picture jumps can effectively escape from their clutches. The method of operation is to find the relevant post bar and first post a soft article related to it on your own website. Then select some ad-free information content and post it in the post bar, adding a sentence: Click the picture with your mouse to view more xxx content. For example, in some popular TV series and popular celebrity post bar promotions, the survival rate and effect of this method are very good.
3. Most relevant posts
In fact, this can be classified into the general category. The reason why it is listed separately is because the groups in this type of post bar are the most accurate traffic we need, and of course we must focus on them. For example, the topic of the Aigo.com community is a women's beauty community, so our most relevant group is those Tieba members who are relatively professional in beauty, skin care, and weight loss. As for post bars like this, no matter how popular they are, we must cover them in place and strive to have a topic post in every post bar. In advance, sort out some short beauty experience articles with different titles and content, and provide guidance. For example, add after the short article: The above is part of the content of the community beauty e-book. Click the mouse on the picture to enter and download the beautiful e-magazine. Every time you post a post, you need to make statistics and make upvotes based on the approximate active atmosphere of these post bars. Regularly check whether the corresponding Tieba posts are alive. If they are deleted, they will be added after a day.
Later, due to the large number of posts, a professional upvoting machine will be needed instead of manual upvoting.
It is recommended to start with the third type of method to cover the most relevant Tieba, and then use the first type of method to cover Tieba with weak relevance but high traffic. The second type can be interspersed with continuous operations, such as hot news posts. The method is mentioned in "Baidu Tieba Promotion Series: Survival under the Rules". This is just a suggestion. You can arrange the specific steps according to the content you promote.
Copyright statement: This article first appeared on chinaz and was written by Li Zhou of iGou.com www.2gou.com . Please keep it for reprinting. The more you retain, the more luck you will have. The more reputation you have, the more success you will get.
Thank you Li Zhou for your contribution