According to CNNIC monitoring data, the transaction scale of China's online shopping market reached 250 billion yuan in 2009, doubling compared with 2008. It is believed that in 2010, the online shopping transaction market will further grow rapidly, and e-commerce will also usher in a critical period of development. The gradual maturity of the e-commerce market has allowed more consumers to recognize online shopping. As online shopping penetrates into our daily lives, it also brings consumers higher requirements for the safety, brand, and services of online shopping. Online businesses are ready to improve their integrity. Jack Ma once said: "Businesses rely on integrity to make profits. Integrity is the greatest wealth in the world. Integrity is definitely not a sales, let alone a profound and empty concept. It is a real commitment to what one says and every detail. "Real-name registration and industrial and commercial registration like physical stores will be the general trend for online shopping in the future, which can effectively solve the problem of integrity defects in e-commerce and effectively combat online shopping scammers.
Last week, a piece of news touched the hearts of countless online store owners. Individuals who open online stores also need industrial and commercial registration to close the legal gap in online transactions. The news stated that the "Interim Measures for the Administration of Online Commodity Transactions and Related Service Behaviors" drafted by the State Administration for Industry and Commerce is expected to be promulgated and implemented on the eve of March 15 this year. According to the draft of the measure, individuals who open online stores must register with their real names, and those who meet the conditions should also apply for industrial and commercial registration. Shortly afterwards, relevant sources from the State Administration for Industry and Commerce claimed that the news was a misinformation. Starting from July last year, the State Administration for Industry and Commerce announced that online shopping would be included in the scope of supervision and issued the "Interim Measures for the Management of Online Commodity Transactions and Related Service Behaviors" for comments. It is stipulated that online transaction sellers must register with their real names, apply for relevant licenses and pay taxes. It can be seen that the news of promulgation and implementation before March 15th is not groundless, but under normal circumstances, the draft of the measure needs to be disclosed to the public in advance, and it is already the end of January, and the draft will be released to the public before March 15th. It seems unrealistic to implement. The State Administration for Industry and Commerce also stated that the online transaction supervision measures are under investigation and demonstration. It is believed that at some point this year, the detailed "Interim Measures for the Management of Online Commodity Transactions and Related Service Behaviors" will be implemented to standardize online commodity and service transactions and promote the healthy development of the online market.
Real-name registration for online shopping and the requirement for industrial and commercial registration to apply for a business license will mark the transition from self-discipline to heterogeneity in issues related to the integrity of e-commerce online merchants. It is also a step closer to physical stores in terms of management. How to effectively supervise online stores is necessary to protect the rights and interests of online shopping consumers and further prosper the online shopping market. In the past, the supervision of online shopping was basically implemented by trading platforms. Large online shopping platforms like Taobao generally required real-name systems, while some small online shopping trading platforms did not even require real-name systems. Even if large platforms like Taobao require real-name registration, a series of measures to protect consumer rights are mostly based on sellers’ self-discipline. If sellers are not honest, self-discipline will become empty talk. Improve relevant laws and regulations, shift the management of e-commerce platforms to the management of relevant departments, and combine heteronomy with self-discipline to more effectively regulate the online trading market and safeguard consumer rights. Gradually materialize the management of online transactions. Of course, the management methods and laws and regulations of physical stores cannot be completely copied. Management should not be one-size-fits-all and should be relaxed. Only by giving small and medium-sized sellers a certain amount of room for survival and development can the rapid development of e-commerce be balanced with the strengthening of supervision.
Not only online shopping transactions, but also the regulation of the entire Internet is moving closer to traditional industries. Internet conflicts, led by pornographic websites and illegal information, are constantly being stimulated with the rapid development of the Internet. Therefore, the state decided to strengthen supervision of the Internet, and implemented a large-scale network inspection at the end of 2009 to strictly inspect the content of computer rooms, domain name registrations and website filings. . It also introduced some relevant regulations and tried to improve the legal gaps in Internet content supervision. Regulations such as the real-name system for domain name registration and the application of website-related licenses require that network operations gradually become physical. If any problems arise, they must be well-documented and have laws to follow. Various events have shown that the Internet is inseparable from people, and it is inseparable from the economic development of traditional industries. Moving closer to traditional industries can strengthen and improve network supervision. However, the Internet has independent openness and freedom, and network operations are different from physical operations. While management is moving closer to traditional industries, it is also necessary to properly protect the openness and freedom of the Internet, give small and medium-sized websites more development opportunities, and embrace the fire of innovation to ensure a virtuous cycle of development under strict management. (Text/Yangyang)