Since the last time Baidu gave a friendly reminder to the SEO industry, I believe many webmasters have felt the adjustment of Baidu's algorithm to some extent. There is a reason for Baidu's prompt. Based on the observed current situation, search engine optimization should indeed be adjusted. Otherwise, as many webmasters said, it may enter the evil and crooked interface. Why do I say this? Let’s first look at the chaos in the SEO industry.
1. Creating garbage: Many people think that SEO is to put a link in a post, then publish it and wait for it to be included by search engines, so that the website can get rankings. So many SEO external linkers try their best to post posts from unknown sources to various websites. As long as the posts are readable, then it's okay. The most helpless thing is that everyone knows that search engines like original articles, but they are too lazy to use their brains to write them, so they use pseudo-original tools to generate them. However, the articles generated by such tools are not readable at all. Such articles will be garbage when published. What's more, they even skip the typesetting. Also, they are not meant for people to read.
2. Ignore copyright: If you visit some forums in similar industries, you will find that usually posts from forum A will appear in forum B. Maybe you will say that this is normal, and good posts should be seen by more people. So if the last sentence of this article in forum A is "This article is compiled and published by ** website: www.websiteA.com", but the last sentence in forum B is "This article is originally owned by ** website: www.website" B.com", this is different, this is a sign of ignoring copyright. For example, in forums related to search engine optimization, such as SEOWHY, tui18, SEO Forum, A5, etc., each section contains a large number of similar articles, and you have no idea which author owns this so-called original article.
3. Deceptive clicks: My definition of deceptive clicks is that you don’t want to see this page again. Many people will join some SEO QQ groups, and some group members will share some of their own research experiences. But gradually, as the number of people increased, the group changed. Some people became clickbait enthusiasts, pretending to recommend articles but actually advertising for themselves, and posting links for others to click. If this advertisement is indeed helpful to most of the group members, then fine, it can be forgiven, and there is no violation, but in most cases these links make you feel like you have been deceived. In addition, in the answer area of the SEO forum, there are few people who have difficulties, and most people leave external links to cheat traffic. Most of the questions are nothing more than "There is a problem with my website, the ranking has dropped, the inclusion or external links have decreased, and the snapshots are gone." , the website address is www.**.com , please help me analyze it, urgent." But when you click on the link, you find that his website is completely fine, which is very frustrating. Maybe you will say that there is indeed a problem with the website, but you just didn't see it. Well, after a while, if you look at this post again, you will find that the original poster has not had any interaction with other group members who are enthusiastic about answering questions. His job is to do whatever it takes to leave a link in the post, and then it’s none of his business.
4. Business deception: I accidentally saw a post on the Alibaba forum. A business owner said that his company spent tens of thousands of yuan on search engine optimization. In the end, he spent the money but did not get any rankings for keywords. Communicate with the SEO company. The other party was procrastinating and refused to refund the money, and finally let it go. Later, many group members also replied that they had experienced such experiences and felt that SEO was a scam. This cannot help but make people think deeply. To this day, we can still see such advertisements on some forums, and they are guaranteed to be on the Baidu homepage within a few days. Even if you do it in such a short period of time, what are the risks and consequences? Will you tell the customer about the situation? For some companies, as long as they receive money from customers, they are done. As for service quality, that is a matter for the future. Whoever has the money is in charge.
The consequence of this chaotic phenomenon is that in many forums, we can see that the rules prohibit articles from having links or anchor texts, or even directly state that SEO is not welcome, or as mentioned in point 4 above, More and more business owners no longer believe in SEO and do not easily believe in SEOER.
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