The reason why soft writing can be called soft writing is that the word "soft" lies in it, which is like a needle hidden in a cotton wool, hidden but not exposed, defeating the enemy invisibly. What it pursues is the effect of the spring breeze turning into rain and moisturizing things silently. By the time you find out that this is a soft article, you have suddenly fallen into the "soft article advertisement" trap carefully designed by the author, so what you are doing now Many companies regard the promotion of soft articles as a very important thing, and some even set up a special department to be responsible for the writing and promotion of soft articles. In fact, there are certain methods to write a high-quality soft article with high clicks. Here are some super practical methods:
First: the title should be attractive enough.
The title is a stepping stone to attract netizens to click and browse your article, and it plays a big role in the success or failure of an article. As for the "clickbait" that is popular on the Internet, sometimes it is not a bad idea to do it. Nowadays, the more controversial or unique the title is, the more popular it is with readers. A large part of readers are attracted by your title before clicking on the article. For example, "XX Issues That 99% of People Ignore", with such a title, can attract a large number of tourists who were originally just passing by to take a look. In order to attract more attention, some people even use ethics, moral bottom line, making money, romance, gossip, negative topics, and other hot topics.
Second: Be good at using celebrities to make speeches
Celebrity effect is one of the magic weapons to get high clicks in the Internet age. We all want to know how celebrities live, their popular and unpopular lifestyles, so if the article can also be related to famous quotes, it is indeed a good idea. This is a good way to bring traffic. For example, people don't like Melatonin originally, but seeing that Shi Yuzhu is here, they will take a closer look. Many people also use it with large pictures of celebrities. Of course, this must be done with the consent of the celebrity, because there is an issue of infringement.
Third: The article should be vivid
Everyone likes to read interesting articles, and soft articles are also written for others to read, so readers must be able to keep reading with interest. So, how to improve the readability of articles? The most important point is that the article contains a large amount of information, and this information must be valid information. Today is a society with an overabundance of information, so what you write must be something people are willing to read, something that people can remember after reading it, and preferably something that can help you promote it. If you can achieve this effect, you have succeeded.
Fourth: Practicality must be strong
Although the Internet is mainly about gossip, interaction and entertainment, remember that people also like practical things. Practicality is another stepping stone. Even if your article is highly professional, if it is indeed practical, then people will read it even if they frown, even if it is unremarkable. For example, a soft article from 66.com titled "Several Issues You Must Know Before Exchanging Friendly Links" is a very practical soft article, because reading this article you will indeed learn something about friendly links, including PR value. , Alexa ranking, and also includes knowledge on how to exchange friendly links.
Fifth: Find the entry point
Of course, to write a good soft article, it is very important to choose the entry point, that is, how to perfectly embed the product, service or brand information that needs to be promoted into the content of the article. A good entry point can make the entire soft article look natural and integrate the soft article. Sexual advertising should be done to the extreme. As mentioned in "Hero", the highest state of swordsmanship is to have a sword in your eyes and no sword in your heart. The same is true for the highest state of soft articles. Only by truly integrating what you want to promote into the article , is a good soft article that makes people feel happy after reading it, rather than promoting for the sake of sales.
In fact, to write a good soft article, in addition to the above, there are many aspects to understand, which requires you to constantly summarize, modify, communicate with users, etc. in the practice process, so as to improve the soft article skills and increase website traffic.
Thanks to Lost Diyin for your contribution