Everyone knows that online promotion is relatively difficult. Some people have heard that soft articles can effectively improve the effect of promotion, so they spend a lot of money to hire a gunman to write eye-catching soft articles. However, after a while, they discovered the role of soft articles. It’s not big, so I also have doubts about the way soft articles are marketed. The reason for this phenomenon is that everyone has not mastered the writing and promotion methods of soft articles. The following is based on the author’s experience and summarizes the five steps to create high-quality soft articles and achieve success. Successfully promoted your website!
The first step: high-quality soft copy
As a popular SEM staff, it is necessary to write soft articles. Although soft articles are not as strict as magazine submission requirements, it is necessary to have a certain writing style. At the very least, there must be no wrong sentences, typos, contradictory thoughts, incorrect articles, etc. etc. Basically, the quality of soft articles will not be very bad if these are achieved. Of course, high-quality soft articles must also have the following characteristics: the soft articles should be durable and should not make people think it is an advertisement at a glance, and the soft articles should also be able to attract others. To achieve an interactive effect, it is best to arouse discussions. Next, the soft article should be simple and easy to understand, but the thoughts should be profound and make people think. Finally, the soft article should be written from the user's perspective, such as if you write about a product. Soft articles, then write some objective evaluations of the product from the perspective of consumers, so that people can resonate with it! Of course, the longer the soft article is not, the better. It should be short and concise, which can leave a deep impression on readers!
Step 2: The essence of the soft article must be soft
Soft articles are mainly reflected in a soft word, which is also an important feature that distinguishes them from ordinary articles. Of course, they are also different from pure advertising posts. Soft articles are a kind of work between advertising posts and articles. The softer the article. High means that the degree of understanding of this advertisement is more accurate. Generally, soft articles cannot have very obvious advertisements, otherwise it will have negative effects. Of course, soft articles cannot have no advertising meaning at all, then the purpose of writing soft articles will be lost. It can be seen that writing a soft article requires deep writing skills and careful planning. Of course, this is different from the previous requirements. That is the basis of soft article writing. This is necessary when you promote a large website. Only those with profound writing skills can be competent!
Step 3: Deliver targeted soft articles
After the soft article is written, it needs to be posted. Many people do not pay attention to the details when posting, which will greatly reduce the effect of the soft article. Generally, those who have done SEM will know very well that the placement of soft articles must be targeted and clear. In fact, this is also easy to understand. For example, our website is a ranking list of weight loss drugs. If we write a soft article about weight loss products but put it on a website about tourism, this will be a bit unfair to Niu Tanqin. , naturally it will not attract the user’s attention! A good soft article should be posted on high-quality forums as much as possible, of course on the relevant channels and columns of these forums. If you post it on NetEase, then it must be posted on the female beauty and slimming channel. If you post it on The news channel may even directly delete your soft article, and the external links brought to you by the soft article are of high quality. This is much better than the quality of external links brought by those mass-posting forums, and the effect of promoting the website will also be better. many!
Step 4: Set the soft article delivery cycle
The cycle of publishing soft articles also needs to be planned reasonably. Generally speaking, soft articles should be published every other day, especially on some forums or portals with very large traffic, because your soft articles can easily sink to the bottom. Generally, you can only stay on the homepage for one day. If no relevant soft articles appear after the next day, it is very likely that the website and brand you promote will not have a deep impression on users, so you should quickly launch a soft article at this time. Deepen the user's impression, which can effectively improve the brand effect of our website! Then some people think, why don’t we post it every day? Wouldn't this be better? Unfortunately, on the one hand, the cost of doing this is too high, and on the other hand, it is not possible to complete a soft article in one day. Even if you invite a lot of people to do this, your soft article will occupy the homepage of the relevant channel every day, which will also make people uncomfortable. What users are disgusted with is as disgusting as Hengyuanxiang’s advertisement that mentioned twelve zodiac signs in one breath!
Step 5: Effect evaluation after launch
Many people may think that this item is dispensable, but the author believes that on the contrary, this item is very important. The most important thing after the implementation of a marketing promotion plan is to summarize and evaluate it. When the soft article promotion is completed one month later , we need to record user feedback and changes in website traffic, which traffic comes from soft articles and is converted into purchasing power, and then create a data table based on the results. This is a necessary quality for SEM staff, and then through these The data provides data support for the subsequent promotion of soft articles. In this way, through continuous improvement, the promotion effect of soft articles will become better and better, truly achieving the effect of viral marketing!
As a qualified SEM personnel, as long as you follow the above five steps in writing and placing soft articles, then you can be regarded as a very good SEM personnel, and basically every website can get good results from this. marketing performance! This can truly reflect the power of soft article marketing!
Source: http://www.wowawowa.cn/Original first release of weight loss drug ranking list, please keep it for reprinting.
Thanks to wendj for his contribution