During this time, I discussed with those MJJs in the group about the promotion of soft articles on the website. The soft article promotion model is highly praised by webmasters because of its low cost and great effect. However, soft article promotion also pays attention to methods and techniques. The success or failure of a soft article, that is, the value it can bring, is often reflected in some small details. Many people say that IT College Station has relied more on soft article promotion along the way. I don’t think so. I prefer brand marketing, that is, letting more people know about IT College Station and recognize IT College Station. Soft article promotion is just one of the ways.
A brother in the group asked me to talk about the relevant skills of writing soft articles. At that time, I replied that I should learn primary school Chinese well. This was just a joke. I haven’t written an article for a long time. Since I promised those MJJs, I will bite the bullet and write down some of my thoughts and share them with you.
Soft article writing skills:
1. Content focuses on hot topics
Pay attention to the current situation, ranging from major events in the Internet world to small grassroots webmaster circles, and even some changes in your own website, it is worth writing about. But you must remember that soft articles are written by yourself, and the content is for others to read. It is one thing to be worth writing, and it is another thing to be worth reading. In other words, if others can be helpful after reading your soft article, it is a good soft article.
The key point of soft articles is to be soft, but not too soft. Just writing soft articles for search engines will lose its greatest value.
2. Titles are equally important, but refuse to use headlines
A good soft article title is often half the battle. Soft articles are written for others to read, and the title must be attractive. If others skip your article title when they see it, the soft article will have no value, or it will only have value to search engines. For example, the title "Analysis of the Effects of Soft Article Marketing" is definitely not as effective as "Some unknown effects of soft article marketing".
You must have heard of "clickbait". The so-called "clickbait" means that the title of the article is very well written and very tempting, which makes people have to read the content. However, after reading the content, they realize that the article has nothing at all. The usefulness is poorly written, but the title is very eye-catching. After all, a good title is only half the battle. If you find out after entering that it is just a headline and the content is useless, readers will often feel that their emotions have been wasted, which will do more harm than good.
3. Cleverly add author information and website information
Soft article promotion, soft article is the method, promotion is the purpose. We are not saints. Writing articles is not just about sharing experiences with everyone, we also have our own purposes. When most people write soft articles, they will add a sentence at the end of the article: This article was contributed by xxxx.xxx, or it was originally created by some webmaster. In fact, this is quite unreasonable. One is that the author information is completely separated from the article and often appears out of place. The other is that when the article is reprinted, the author information will be easily lost.
Let’s take the example of Jiang Likun’s push. When Jiang Likun writes articles, he usually indicates the author’s information at the bottom and also intersperses the author’s information in the article. When a scholar writes an article, he will continue to write one or two paragraphs after writing the author information, so that the author information will not be completely disconnected from the article and better protect the copyright of the article.
4. Choose a soft article publishing platform
Soft text is for promotion, so is soft text still used for promotion? The answer is yes. Soft articles also need promotion.
No matter how well-written an article is, someone needs to read it to show its value. After the soft article is written, it needs to be published on major websites and forums for readers to see, so as to achieve the purpose of soft article marketing. It is recommended to send it to A5 webmaster website, China webmaster website, push it, IT college website, etc., as well as some webmaster forums with relatively high weight. The specific publishing platform needs to be sorted out by yourself. To put it bluntly, soft article promotion is nothing more than a mouse and keyboard.
To sum it up, just 6 words: read more, think more, write more.
A statement is inserted. Some time ago, from 12.18 to 12.25, the IT College Station was shut down due to server problems (see "Some Statements on the Blocking of the IT College Station" for details). This caused some netizens to question 59 Internet. After 59 contacted the scholar, , proving that there is a certain misunderstanding. Scholar is currently planning an IDC evaluation website based on the principles of authority, fairness and objectivity, and will not be biased against any IDC vendor. Hereby declare.
Next, analyze the role of website soft article promotion:
1. Brand promotion
The most basic brand promotion is divided into webmaster brand promotion and website brand promotion. After writing an article, try your best to let people who read the article know the webmaster who wrote the article and the webmaster's website. By achieving this, the effect of brand promotion is basically achieved.
As we all know, the articles written by Jiang Likun will have Jiang Likun's name in the title. This is webmaster brand promotion. To this day, I still believe that those who know how to push people start by knowing Jiang Likun. Furthermore, we also know that the webmaster of admin5 is the king of pictures, which is also brand promotion. The scholar writes every article, and he also works hard to let every reader know that this article is written by the scholar, and the scholar's website is the IT College website. If this is not possible, this soft article will lose a lot of promotion effect.
2. Increase external links and improve the website’s search engine weight.
As everyone is familiar with, the Google PR value that webmasters value very much is mainly scored by external links. A website with high PR may not have many friendly links, maybe twenty or thirty. The number of external links can reach hundreds of thousands. This requires adding external links. It is normal for a good soft article to be published on major website forums by oneself, plus reprinted by others, and add dozens or hundreds of external links. Moreover, these external links are often of higher value. With more external links, the weight of the website in search engines will naturally be higher.
3. Attract website visitors and bring traffic
The more articles that link to your website are published, the more traffic will come from there. The size of the effect depends on the quality and quantity of the soft article, as well as the platform on which the soft article is published. The reason why this function is placed third is because scholars do not think that writing soft articles is mainly for traffic. I believe that more people post soft articles to increase external links, but they ignore brand promotion, which is the biggest soft article promotion effect.
Soft article promotion has many functions. I will only analyze these three categories here. The most important is brand promotion, followed by external links, and the third is traffic.
Author information: This article was originally created by the scholar, the founder of IT Academy Station ( http://www.itxyz.net ). Make friends. Please keep the author information when reprinting.