As a webmaster, website promotion is the most important thing and often the most troublesome thing. How to make full use of the time and energy invested to achieve the greatest promotion effect is the motto for every webmaster to spur himself on.
1. Content
Which site and every webmaster must pay attention to. How to be original and how to be pseudo-original, the competition is not that I want to have what others have, but the competition is that what others have, what I have is better and newer than others; I also have what others don't have, to compete for originality and establish authority. Here, we need to add that we cannot be original in everything, nor do we have to be original. What is more important is to improve our ability to integrate resources and cultivate a unique and keen perspective.
2. Title (Title) optimization, home page tag (META) optimization
To put it simply, it is the primary school students speaking words and making sentences. Choose a keyword and add weight to him, but the effect of weight gain is that others will not think he is fat but will feel beautiful and reasonable, and you will achieve your own goal. Of course, don’t just make the homepage title. Remember to optimize the title of the content pages, especially the key content pages. Remember, don’t be clever and try to deceive search engines through cheating methods, as it will not be worth the loss.
3. Search engine submission
Submit your site address to major search engines. Ugly daughters-in-law also want to meet their parents-in-law. This is the first step to get your site out there. Nowadays, it is not difficult to be indexed by search engines. Especially for sites that are just starting to be built, they can basically be indexed very quickly, ranging from a few days to more than a month. However, it is better to do it manually when submitting. It is not recommended to use the automatic adding tool. If you choose this line, don't be too simple.
4. Log in to the website directory system
Many people cannot distinguish or even do not understand the website directory system. Most of them know about logging in to search engines. However, logging into the website directory system is as important as logging into the search engine! There are two main categories of website directory systems in China: one is URL websites; one is the website directory column under the search channel of major portal websites.
5. Establish a site forum
Site forums are of great significance to improving user experience and stickiness, and if done well, they will skyrocket. Everyone needs to communicate, which can be seen from the fact that Kaixin.com became popular all over the country overnight. Forum management is a watershed. If it is managed well, everything will prosper; if it is not managed well, it will stand still, with ups and downs, or even regression. How to make the forum "alive" is something every webmaster should seriously consider when formulating a website development plan.
6. Friendly links
This is important for increasing the weight of the website and also helps attract external links. Although the PR value is now said to be of little significance as it spreads, this is not necessarily the case. Weight is an extremely long-term site identity indicator. There is no site that is popular with users but does not have a high weight! Everyone knows many things to note about friendly links. Do not check too many requests for friendly links. An illegal link will cause all your efforts to be wasted.
7. Soft article promotion
An indispensable promotion method for website promotion, it helps to establish brand marketing awareness and increase external links. There are many cases of success for major websites in all walks of life. Take our army of webmasters as an example. The one we are most familiar with is the success of Jiang Likun's push.
8. Online excerpt promotion
The network picking system is actually an open and dynamic web page collection that is not restricted by IP or region. The content collected in the collection can be used anytime and anywhere, and can be shared with Internet friends. The most widely used ones now are Sina VIVI and Baidu Wangzhao. For online excerpt promotion, we mainly submit as many content pages of our site to the open online excerpt system as possible. Of course, it would be best to submit only the essence of the site.
9. Promotion of instant messaging tools
QQ, QQ Group, MSN, Alibaba Wangwang, Taobao, Waiwai, etc. are real-time tools that are used by a large number of people, and use functions such as mass mailing and groups. This kind of promotion method is a double-edged sword. The key is to grasp the scale well. It is better to classify and organize, put your own site watermark, whether it is the site name or the site logo, and go to various popular website forums to bomb! Remember, It’s about bombing (military experts say that two bombs will rarely fall into a pit on the battlefield), prepare more bombs, and don’t bomb them twice!!!
13. Advertising
May be considered if funds allow.
The personal space of the author oyohealy. This article only represents the author's views and has nothing to do with the position of the webmaster network.
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