As a webmaster, website promotion is the most important thing and often the most troublesome thing. How to make full use of the time and energy invested to achieve the greatest promotion effect is the motto for every webmaster to spur himself on.
1. Content
Which site and every webmaster must pay attention to. How to be original and how to be pseudo-original, the competition is not that I want to have what others have, the competition is that what others have, what I have is better and newer than others; I also have what others don't have, to compete for originality and establish authority. Here, we need to add that we cannot be original in everything, nor do we have to be original. What is more important is to improve our ability to integrate resources and cultivate a unique and keen perspective.
2. Title (Title) optimization, home page tag (META) optimization
To put it simply, it is the primary school students speaking words and making sentences. Choose a keyword and add weight to him, but the effect of weight gain is that others will not think he is fat but will feel beautiful and reasonable, and you will achieve your own goal. Of course, don’t just make the homepage title. Remember to optimize the title of the content pages, especially the key content pages. Remember, don’t be clever and try to deceive search engines through cheating methods, as it will not be worth the gain.
3. Search engine submission
Submit your site address to major search engines. Ugly daughters-in-law also want to meet their parents-in-law. This is the first step to get your site out there. Nowadays, it is not difficult to be indexed by search engines. Especially for sites that are just starting to be built, they can basically be indexed very quickly, ranging from a few days to more than a month. However, it is better to do it manually when submitting. It is not recommended to use the automatic adding tool. If you choose this line, don't be too simple.
4. Log in to the website directory system
Many people cannot distinguish or even understand the website directory system. Most of them know how to log in to the search engine. However, the importance of logging in to the website directory system is equal to logging in to the search engine! There are two main categories of website directory systems in China: one is the URL website; the other is the website directory column under the search channel of major portal websites.
5. Establish a site forum
Site forums are of great significance to improving user experience and stickiness, and if done well, they will skyrocket. Everyone needs to communicate, which can be seen from the fact that Kaixin.com became popular all over the country overnight. Forum management is a watershed. If it is managed well, everything will prosper; if it is not managed well, it will stand still, with ups and downs, or even regression. How to make the forum "alive" is something every webmaster should seriously consider when formulating a website development plan.
6. Friendly links
This is important for increasing the weight of the website and also helps attract external links. Although the PR value is now said to be of little significance as it spreads, this is not necessarily the case. Weight is an extremely long-term site identity indicator. There is no site that is popular with users that does not have a high weight! Everyone knows the many things to note about friendly links. Don’t review requests for friendly links too much. An illegal link will cause all your efforts to be wasted.
7. Soft article promotion
An indispensable promotion method for website promotion, it helps to establish brand marketing awareness and increase external links. There are many cases of success for major websites in all walks of life. Take our army of webmasters as an example. The one we are most familiar with is the success of Jiang Likun's push.
8. Online excerpt promotion
The network picking system is actually an open and dynamic web page collection that is not restricted by IP or region. The content collected in the collection can be used anytime and anywhere, and can be shared with Internet friends. The most widely used ones now are Sina VIVI and Baidu Wangzhao. For online excerpt promotion, we mainly submit as many content pages of our site to the open online excerpt system as possible. Of course, it would be best to submit only the essence of the site.
9. Promotion of instant messaging tools
QQ, QQ Group, MSN, Alibaba Wangwang, Taobao, Waiwai, etc. are real-time tools that are used by a large number of people, and use functions such as mass mailing and groups. This kind of promotion method is a double-edged sword. The key is to have a good grasp of the scale. You would rather fall short than pass, lest you don't eat the mutton and make yourself embarrassed.
10. Forum promotion
Appear more on relevant website forums in the industry, publish more practical information, and publish more novel articles, remarks, pictures, etc. in the irrigation area to attract the attention of viewers. On non-industry website forums, you must dare to spread information and spread information frequently, but you must not spread illegal information.
11. Promotion of resource download sites such as BT and eDonkey
I rarely hear people mention this kind of promotion method, but it actually works well. If you have film and television resources and MTV, you might as well make a BT seed, attach the URL, and upload it to major sites; if you have system materials and tutorials, you can create electronic publications and put them on download sites such as software; submit them to Baidu Encyclopedia Also very useful. Consider the delivery method and delivery site from the resource area you control.
12. Watermark promotion
Everyone has been exposed to watermarks and is no stranger to them, but we are often the recipients of watermark promotion rather than the executors of watermark promotion. All kinds of popular pictures (no illegal or pornographic ones, otherwise you will die before you start), sort them into categories, put your own site watermark, site name, site logo, go to various popular website forums bombing! Remember, it’s about bombing (military experts say that two bombs will rarely fall into a pit on the battlefield), prepare more bombs, and don’t bomb them twice! ! !
13. Advertising
May be considered if funds allow.
Original source: www.cms007.com Author: zuoxinwu
Thanks to zuoxinwu for his contribution