I have been engaged in SEO work for many years, and now I have summarized some relevant experience in search engine optimization to share with you, hoping to help all webmasters.
When a website is built and launched online, the first step is to get it indexed by search engines. How can I get it included quickly by major search engines? Of course, many webmaster friends may know very well that they must submit an application for inclusion to Baidu, Google, etc. as soon as possible (the website content itself must meet the inclusion standards of the search engine). Some people will think that this is something that everyone who knows SEO knows. Is there any faster way to get it included by search engines? The answer is yes. Based on my past experience, you can publish some quality external links (soft articles with links) on some weighted websites or forums to guide spiders to crawl your website. It is best to create a site map on the homepage to facilitate crawling spiders to crawl internal pages. There is also the need to maintain the update frequency of the website itself and the originality of the article content. If the above work is completed, just wait for it to be included. If nothing happens, the homepage of your site will appear on the search engine in three days.
So after the home page is included, what is the next step? Of course, let search engines include more internal pages. There is a difference between Baidu and Google when it comes to the inclusion of inner pages. After Baidu includes the homepage, it will have a review period, which lasts from 7 days to 30 days. If Baidu has not included your page after one month, If there are internal pages of the website, then you need to check them carefully. Is there something wrong with the website structure and framework? Is the server where the website is located unstable? Has the domain name been punished by Baidu before? The content does not meet the requirements? Or is there keyword cheating?
Google is different. Its inclusion is relatively fast and broad. After a new site is completed, simple publicity and external links can complete the inclusion. However, the ranking of newly included new sites is generally very poor, because Google focuses more on other sites. There are many reasons such as your own PR value and high-quality external links, and these reasons from Google take a period of time to accumulate.
When the content of the website pages is included normally, then you will need to patiently promote it. Webmasters can learn from the following steps.
1. Optimize keywords and maintain a reasonable keyword density (about 2-8%).
2. Originality of content, which is advocated by search engines. Just imagine, if the same content can be seen everywhere on the Internet, what value does it have? As a result, it will naturally be abandoned by search engines.
3. To establish friendly links, you can apply for friendly links from relevant industry websites or weighted websites, and try to establish friendly links with websites with high PR values and large collections. (It is best to establish friendly links with portal websites or government department websites, because their weight is generally higher and they can bring you fixed traffic)
4. Set internal links. You can set hidden links on internal page keywords to point to the home page to maintain the relevance and currency of the overall structure of the website.
5. Establish relevant blogs, because only blogs can easily bring website links, which can increase the number of external links to the website and improve its own weight.
6. Top forum posts, including Baidu Tieba, Tianya Forum, Maopu, etc. If you can bring a website link, try to bring it. If you can't bring a link, you can use another way to promote it. This will test your writing and expression skills. Be careful not to make posts that are too advertising, as this will easily cause the moderator to delete them.
Okay, after reading this, do you have some ideas about website promotion? Internet promotion is an endless knowledge, and you need to constantly accumulate experience and update concepts to make your website become a shining star in the vast Internet!
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