All box office revenue was turned into cannon fodder in the face of "Avatar", including James Cameron's own "Titanic." Why did "Avatar" break the 12-year-old box office record of "Titanic" in just a few weeks and achieve such success? Perhaps, from watching the movie "Avatar", we think it is Pandora The planet has Na'vi people with long tails, towering trees hundreds of meters high, colorful dense forests, various weird-looking animals, romantic love stories, pure and mysterious indigenous tribes, and all kinds of elves who can communicate in strange languages at will. ...successfully created the world's top-grossing movie.
But as a webmaster who runs a website, I feel that innovation should be the fundamental reason why this movie is so popular.
First of all, it uses a unique perspective to create communication between the movie and the audience. In many previous movies, humans have been the protagonists and dominated the development of the industry. "Avatar" starts from the other side and finds the new "Na'vi people". From this point of view, the Na'vi people can communicate with any kind of creature through their braids, whether it is a ferocious animal or a well-behaved soul tree, so as to achieve the goal of "communicating heartily" with each other. This kind of "heartfelt communication" resonates with the current lack of "communication" in the minds of customers. Moreover, throughout the "Avatar" movie, the new perspective of the Na'vi people is emphasized. In order to protect the planet Pandora, to protect nature, and to protect "human beings", the Na'vi people have made efforts, and have not only received the support of some human beings , and won the battlefield of "justice".
Based on this point, if you look at all the relatively successful websites in China at present, they all have their own unique marketing features, such as Tencent’s entertainment, Sina’s news, and Baidu’s search. They just want to highlight the differences between themselves and others and provide better services. Users achieve good communication, this is a successful website. Therefore, as a webmaster, you should always consider what the characteristics of your website are. Avoid being big but comprehensive, do a good job in user experience, and be precise and thorough, which is success.
Secondly, patience, unusual patience is also the key to the success of this movie. In order to have better technology to support the filming of this movie more perfectly, Cameron has been preparing for 12 years. Maybe, in 12 years, he can make it. There are many popular works, but they will never complete such a great work. There is a saying that goes like this: A work written by a writer in three months can only be popular for three months, while a work completed in three years can be popular. It has been circulated for three years, which is enough to show that greatness is achieved through hard work. Cameron's works are not too many, but one "Avatar" is enough to make him famous in history. Maybe many years later, people will not remember directors who have made hundreds of movies in their lives, but because of his People remember him for this work. This is something that webmasters who are currently working on websites have a deep understanding of. It is normal to be silent for one or two years. However, look at those websites that are already relatively successful, such as Alibaba, Tencent, and Baidu. Which ones are not in the market? In the ordinary, primitive accumulation was completed in obscurity. It is precisely because of the love for the Internet or the pursuit of one's own career that we have achieved today's success. Through this movie, we should believe this even more. We should be accumulating all the time. We are all preparing so that we can shine when the time comes.
The webmaster of Construction Machinery Network (jzjx.org.cn) shares it with you and looks forward to your communication.
The personal space of the author Fushang. This article only represents the views of the author and has nothing to do with the position of Webmaster.com.