Looking at the development of search engine optimization in 2010, it is no longer the way of small workshops, but is slowly relying on search engine marketing experience.
The news that Google China has decided to withdraw from China has further promoted the path of search engine optimization to become more formal. The previous way of receiving orders has gradually been forgotten by corporate users. Now I will discuss this topic with you, why search engines Optimization will be formalized.
1: Search engine marketing will occupy search engine optimization. Why do you say this? Google’s withdrawal from China means that Baidu will be the only one. Baidu is a search engine, and its main money-making business comes from Baidu promotion. Now it has launched The Phoenix Nest Project has pushed search engine marketing to a climax. It is bound to suppress the keywords that are achieved through search engine optimization, and many keywords are easy to create now, but they are not sustainable at all. If you search for SEO on Baidu, you will find that the first place is always Baidu promotion. In fact, Baidu is very important for SEO. SEO's understanding can be limited to the optimization of the internal website and the friendliness of the website to the outside world. After GOOGLE withdraws from China, you will find that there are suddenly many more corporate promotion users. This is a trend.
2: Corporate customers don’t have high awareness of SEO. Why do I say this? It’s a very simple reason. Anyone who has done an SEO order knows that usually corporate customers have only one idea about SEO, which is to hope that their keywords can be ranked first on the left side of the search engine. However, usually doing SEO is a long-term work, and it does not take a few seconds. It can be completed quickly in days or weeks. Of course, relatively unpopular keywords can be ranked in a week or a few days, but there are usually no companies doing this kind of unpopular keywords. And there is no formal way to pay for SEO. Usually, Alipay payment, or remittance, etc., you pay 30% first, and then pay 70% after completing it to ensure that you will be ranked first in a few months. For companies, of course they hope to proceed in this way, but for people who do SEO, if a keyword is removed a week after it is created, or there are a lot more promotional users, do companies still think so? They will come to you for a refund. Those who are honest will refund, and those who are not honest will pat you on the back and ignore them.
3: The understanding of SEO is not clear enough. In fact, SEO is the planning and production of a website or a page, its friendliness to search engines, the friendly work of opening the website to the outside world, the selection of keywords, etc., rather than staying on how to do it. Take advantage of search engine loopholes through SEO. Even if you can get up there, it won’t take long for you to get down. So SEO is definitely a long-term job. Some large websites’ SEOs monitor data every day, modify data, modify keywords, and query the key words of the article. Popularity, etc., most articles must meet the requirements of search engines. What they do is internal work, open work for the outside world, friendly links, soft articles, and other promotion methods. They will never say malicious keywords, and they will never do anything unfriendly to search engines.
In fact, to be honest, if you are running a company focusing on SEO, I suggest you transform! ! You can combine website building and provide SEO services, or provide SEM and PPC hosting services, such as Syndao.com www.bizcps.com provides such services. In the future, it will be like website editing, which is a basic job rather than a trick. Thank you all and hope that SEO can develop in a formal and orderly manner.
Thanks for Shimi’s contribution