Cao Xueqin once said: "Knowledge of worldly affairs is knowledge, and understanding of human feelings is writing." I have the Chinese New Year holiday these days. I usually go shopping with my family and buy some New Year goods. My wife handles most of the time, so shopping malls are relatively unfamiliar to me. This time I went to a relatively new shopping mall. I've been to shopping malls several times, but as soon as I entered, I thought I would be able to find what I wanted to buy quickly, but the result surprised me.
The mall has undergone major layout changes to the entire structure. So after spending a lot of time, I finally found what I wanted to buy. After I came out, I thought of a question: "Why does the structural layout of the mall always change?" And the layout of the website always advocates that it is best to change less. Here comes the topic.
After thinking about it, I came up with two sentences to encourage everyone. Shopping malls can cope with ever-changing situations while websites can cope with ever-changing situations by staying the same.
And these all start from the user. Most of the users of shopping malls are women. Therefore, for women, they have plenty of free time to go shopping. Allowing women to enter a refreshing shopping mall environment can allow female users to spend more time and have more opportunities to see products. , which may promote sales opportunities and seek sales through changes. This seems to be a trick used by many shopping malls. The ones who are exhausted are these men who don’t want to go shopping!
According to the 80/20 principle, the mall's approach is absolutely superb. Take care of 80% of the user groups who actually make frequent purchases.
The website is different. There are two starting points to consider when operating the website:
1. Netizen users, when netizen users get used to your layout, if it changes frequently, it is very likely that netizens will not be able to find what they want, which will lead to user loyalty and trust.
2. Search engine users, if the unpredictable page structure changes, the search engine will continue to think that your website is a new website. Therefore, according to a saying in China's current environment, it is called "stability trumps everything."
Shopping can also be managed on the website. This is by no means nonsense. Being good at discovering, summarizing and analyzing problems can often be used in the profession of webmaster.
So write down these topics and attract spiders to your own webmaster!
Text: Sun Feibai Friendly link: www.10739.com This article is original, please keep this line for reprinting.
Author Sun Feibai's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.