Wanwang has recently introduced a series of new strategies, here is a list:
1.NET domain name price is reduced by 29 yuan, and the current price is 110 yuan;
2. The price of the exclusive host Excellence Type I is reduced by 1,100 yuan, and the current price is 4,500 yuan;
3. G5 virtual host is 40% off, the current price is 1,178 yuan;
4. 40% off on safe business mail, the current price is as low as 600 yuan;
5. Exclusive model I has a price reduction of 2,000 yuan for two years, and the current price is 10,000 yuan;
6. Exclusive Type II-C 8,800 yuan;
7. Standard website building service, price reduced by 1,000 yuan, currently the lowest price is 2,888 yuan;
8. Wanwang Host can activate the "online customer service function" for free;
9. Register as a member and receive a 200 yuan consumer coupon.
10. Wanwang cancels its agency policy.
Most of the above are promotional strategies. We can see Wanwang's sales strategy after canceling its agency. In the past, Wanwang kept the prices of all its products high in order to ensure the profitability of its agents. It can be said that Wanwang's products are generally too expensive for end customers. Now it does not have a large number of agents to help it attract customers. The high product prices will inevitably make Wanwang It is getting further and further away from ordinary users, so it is inevitable for Wanwang to adjust the prices of its products.
The adjustment of Wanwang is not small, but as far as I know, it is still difficult for ordinary webmasters to accept its price, because the stability of the second-tier IDC products on the market is no worse than that of Wanwang, but the price is quite different. , I would not have chosen Wanwang’s products myself. In fact, the technical threshold of IDC is not high. What is really important is often not the technical means, but the grasp of policies. Small IDCs suffered the most in this crisis. There are two reasons. One is the long-term market chaos. The consequences are price competition, illegal sites are not strictly controlled, and profits are high; secondly, the policy is not grasped properly. The first signs of the filing review at the end of 2008 and early 2009, but many IDCs did not pay attention to it. In the end, the state strictly reviewed, All closed.
I guess that Wanwang is now shrinking its front line and mainly facing corporate customers. This is in line with Jack Ma's thinking. Including the free "online customer service" service that Wanwang's host can open later, it can be seen that there is a huge demand for corporate sites. Generally, There is a fee for online customer service. In fact, Wanwang must not only ensure its profits but also ensure new customers. Its product positioning must be close to corporate users. Although Wanwang's products are expensive, for enterprises, they cost several thousand yuan a year. Insignificant indeed.
If the domestic Internet gets warmer and the restrictions on individual users building websites are reduced, it is possible that in the near future, the number one position in Wanwang will be handed over to other companies.
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The personal space of the author ntian This article only represents the author's opinion and has nothing to do with the position of the webmaster network.