The recent Baidu updates of medical websites seem to be very irregular. Qianli has been paying attention to the updates of medical websites recently and found that as long as there are several websites under the same hospital, except for the snapshots of the old website with high weight and normal ranking, the snapshots of other websites And the rankings don't seem to be ideal.
Qianli has also been very confused recently. Among the several websites he has now, except for one old one which is normal, several have been demoted by different procedures. During this period of time, I have been analyzing and processing several sites on hand. I personally think that there may be several reasons:
1. These websites all belong to the same company or hospital
2. The content of these websites is seriously homogenized.
3. These websites are all under the same server, and most of them are linked to each other. This is particularly obvious for a few of my own sites. Although they may not be K-rated by Baidu like the site group, it is not much different. One of my sites has lost its ranking and its inclusion is still falling. It turns out that There were nearly a thousand IPs, and now there are less than 100IPs left.
4. There are too many websites in the medical industry, competition is fierce, and the content is similar. Baidu may think that it is of little value to users. It is difficult for a new website to get a good weight ranking.
5. Some companies will directly copy a mirror site for bidding, but the mirror site does not block Baidu spiders, resulting in being punished by search engines. This is what happened to Qianli.
Qianli’s advice:
1. Don’t link several sites on the same server to each other, and don’t do them together when making external links.
2. If the content is similar, it is recommended not to build multiple websites. The first is to increase the amount of updates, and it is not easy to be original in medical themes now. The second is to increase the workload and difficulty of optimization. And according to Qianli’s observation, Baidu may think that two websites with similar content will not improve the user experience, and the weight given to them is not good.
3. It is recommended that several websites under the same server use different IPs. The IPs can be negotiated with the space provider.
4. It is not easy for a new site to get good weight in the short term. In the short term, you can optimize the old site first. The weight of the old site is relatively high, and the new site can be used as a backup and slowly cultivated.
5. It is recommended that the bidding site should be done separately. It is best to do better in all aspects of art, which will help improve the conversion rate. Never copy one directly. If there is no other way, it is best to block spiders in robots.txt.
In addition, Baidu now attaches great importance to user experience. While optimizing search engines, it also does more website optimization to improve user experience and improve our final conversion rate. This is the ultimate goal of medical SEO.
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