Have you ever been troubled by not knowing where to start optimizing your website?
Did you ever know that the development of a website is divided into early, middle and late stages?
Did you ever know that the development of a website requires the tacit cooperation of five generals?
I believe that many novice webmasters (including some old webmasters) are confused. When the website is not making money and is not profitable, they do not know what aspects to optimize properly to quickly make the website profitable. I personally summarized 3 years of experience in website operation and promotion, and divided various aspects of website optimization into the five generals of Shu. This article will introduce one by one the key elements and development potential of the website represented by the five generals. Please criticize and correct me.
Introduction to terms: PDCA cycle is a logical work procedure that can make any activity effective, and it has been widely used especially in quality management.
The first person to appear is Zhuge. Zhuge is the core figure of the Shu Kingdom. He is related to the success or failure of the website. He can make correct decisions and website development plans for the website, and lead other elements to coordinate with each other and develop at a high speed. Then he represents the website What are the elements? They are (domain name, content, website type, page design, management, profit plan, etc.). The website takes content as king and develops in a coordinated manner. It is also the “plan” of the PDCA link of the website.
The second person to appear is Guan Yu. Guan Yu is a talented military general from the Shu Kingdom. He is both wise and brave. He is related to the life and death showdown between the website and its competitors. He can protect the rapid and safe development of other elements of the website in the early stage of the website. At the same time, it can also suppress competitors and enhance the value of the website in the industry. He represents the website (customers, traffic) - quickly learns from competitor websites and seizes customer resources and traffic.
The third person to appear is Wei Yan. Wei Yan and Guan You. It is extremely limited for Guan Yu to suppress competing websites alone. However, after Wei Yan obtains various development information of competing websites, our website can take precautions and surpass them as soon as possible. Competitor development program of activities. You can know what kind of advertisements the competing websites have done, how to win the taste of tourists in terms of content, how to manage the team in terms of services, etc. All in all, Wei Yan is our website's informant and first-hand source of development plans. - Industry intelligence on website development, obtain first-hand news information. This is an inspection in the PDCA process, which is to summarize the results of the execution plan, distinguish what went right and what went wrong, clarify the effects, and identify problems.
The fourth person to appear is Zhang Fei, who is brave, fast, tough and fierce. He is related to whether the website can turn losses into profits in the mid-term, laying the foundation for the later development (realization of profitability) of our website. He represents that with the joint development of Guan Yu, Zhuge, and Wei Yan, various resources of the website have a certain " "Basics", this is the prime time for website development, that is, the mid-term of website development. - Use the resources accumulated in the early stage of the website to summarize and utilize them, analyze customer service needs, improve website content and layout design, and implement profit plans. This is the execution in the PdCA link, realizing what is planned.
The fifth person to appear is the trump card of the website, the main force who can determine the success or failure of the website in the later stage. It is also the total capital accumulated by the website after a long period of development. It is the first period of realizing capital operation. At this time, the website's The foundation has been stabilized, and what needs to be done is to increase turnover and stabilize old customers. Carry out a variety of advertising, group cooperation, offline and online activities, and surpass similar websites - this is the action in the PDCA link. It summarizes the website's early profit plan and affirms the successful experience, laying a solid foundation for the later development of the website. .
The order of appearance of these five generals can be flexibly changed according to your actual situation. Their tacit cooperation and perfect plan are the final determinants of the success or failure of website development.
Final words: Because the website was not profitable a few days ago, I was addicted to Dynasty Warcraft. Not easily, I realized such website operation experience. Under the guidance of this operation experience, my Longines Watch Network achieved rapid profitability. At the same time, I broke away from the game and participated in the Admin5 Bobaiyou competition. My blog URL is www.fplj.net . Everyone is welcome to come and communicate and share website operation experience. Thank you!
The personal space of the author Feng Pinglangjing. This article only represents the author’s views and has nothing to do with the position of Webmaster.com.