As a webmaster, you want your website to grow rapidly and traffic increase rapidly. In addition to active promotion, search engines bring traffic which is the most direct and considerable way. The question is how to get search engines to bring you a steady stream of traffic?
Improving the ranking of website keywords in search engines has become a crucial task. When the keyword ranking on your website enters the first page of the search engine, it is VERYGOOD! It can still bring some traffic on the second page, but it won't have much effect after the second page. There are many articles about methods and strategies for improving website keywords, but not every strategy is effective! Today I will talk about some of my personal feelings and methods on keyword ranking.
First, let’s start with the title bar. Let’s take the 99 Health Network Hospital Library channel that I have been working on recently. The previous title of the 99 Health Network Hospital Library channel was "title" Hospital Library | Hospital Query "/title" One day in early April, the boss He told me that he wanted to change "Hospital Database" to "Hospital Encyclopedia" and optimize the ranking of "Hospital Encyclopedia" in search engines. The first step after receiving the task was to change the column title and change the previous title to "title" Hospital Encyclopedia | Hospital Inquiry_99 Health Network "/title", I would like to remind everyone not to stuff the title with keywords. Although keyword stuffing can make your ranking rise immediately, the result will be that you will die miserably! Three or two keywords in the title are enough! Another thing to note here is that the title of the web page is arranged before the title of the website name. Just like "Hospital Directory | Hospital Query_99 Health Network" but not "99 Health Network_Hospital Directory | Hospital Query".
Next, make good use of the keywords and Description tags between the head tags.
"meta name="Keywords" content="Hospital reviews, hospital database, hospital yellow pages, hospital encyclopedia, hospital summary, hospital query, hospital experts"/》
"meta name="Description" content="99 Hospital Directory provides you with detailed information about all hospitals in all provinces, cities, counties and districts across the country, including the hospital's introduction, contact information, department doctors, expert consultation times and other information. It is an ideal way for you to seek medical advice in your daily life. A good helper.”/》
Note that keywords is a list of keywords. List the most important keywords of the website or web page. The commas must be in English, and the content in Description can be in English and Chinese. It mainly tells the search engine the description of the website or web page. Content summary. Many webmasters believe that Description optimization has little effect on many search engines. Then you are wrong. Only if you do this will you know its benefits.
The last and most important step is to build website content and increase external links.
Content: The most important thing for search engine optimization is still the content of the website. As long as you pay a little attention to the top websites in Google's search results, you can see that these websites are extremely high in terms of content quality and content.
This means that any website that has high-quality, highly relevant and very detailed content, and is built for their end users, is a very powerful search engine tool.
External links: Send more external links, find sites with high weight and post more soft articles, and add more keyword links to the text. The soft articles must have characteristics and be attractive to watch and reprint. Only in this way can you expand your external links to a larger extent, and the keywords you want to do may be repeated two or three times in an article. After a month, the rankings on Baidu and Google will be improved. Systematically promote the website externally, such as using blogs to promote it and using forums to publish posts. The visibility of your website can also be improved!
Here I want to explain something to you, why do you need to find a website with high authority to send external links? Let me use an analogy! This website is like you, and the external links are like your social circle and your circle of friends. If you want to enter the upper class social circle, do you need to find more people from the upper class of society as your friends? The same goes for websites. If you want to improve the ranking of the website's weighted keywords, then you need to find more websites with high weights to send external links and exchange links. Even if the search engine rules change, you don’t have to worry about your keywords being lost, because you are already at the top!
I hope what I said can be helpful to everyone. When I wrote this article, the keyword "hospital encyclopedia" was ranked 7th on the first page of Baidu. After nearly half a month, one of the keywords "Hospital Directory" was ranked 7th on the first page of Baidu. Ranking words that cannot be found within 50 pages of Baidu have a significant effect on the first page. Maybe when you read this article, the ranking of the keyword "hospital encyclopedia" on Baidu may already be 3rd, 2nd, or 1st. If you don’t believe it, you can search “Hospital Directory” on Baidu to see where 99 Health Network ranks.
This article is edited and organized by www.99.com.cn. Please indicate the copyright when reprinting. Thank you for your cooperation!
Thanks to Ah Cai for his contribution