Due to various reasons, for example, the website has not been updated for a long time, for example, there are more and more excellent websites of the same type in the same industry, for example, your website server often crashes and the website often cannot be opened or is as slow as a snail, for example, the website is hacked and has many black links and Illegal links, etc., and other reasons may cause your website ranking to plummet, or even be deleted by searches. So, when you discover this problem, is there a way to make a comeback and restore the ranking?
Below are some of Xie Ke’s personal experiences and suggestions, which are mainly written for new webmasters. You can use them as a reference and welcome to discuss:
First, upload a large amount of high-quality content with a high originality index that is highly relevant to the website’s keywords.
Everything remains the same. After all, what matters most in searches is content, especially content with a high originality index. What does a high originality index mean? This is your information. This picture of yours was not copied directly from other people’s websites. Instead, it was deleted, edited, and sorted. Of course, it is best to type word by word, punctuation by punctuation, like Xie Ke did. When it comes out, it is naturally completely original. It is the only one in the entire Internet. Search engines will naturally move their position to such articles. Of course, it is difficult for small and medium-sized websites or corporate websites to update so much purely original content every day. Therefore, it is mainstream to edit and integrate other people's content. The key is that editors must also edit carefully and not copy it unchanged. In this way The result can only add insult to injury and make your website rank even lower. From this point of view, making a website is the same as falling in love. The key is two words: intention.
If an average small and medium-sized site can update 5-10 articles with a high originality index every day, the results should be faster. If the site is larger, the number of original articles that need to be updated will increase accordingly, and the workload will be relatively large. Big.
Second, friendly link processing
First of all, check whether there are many sites with friendly links on your homepage that have become empty sites, or there are many sites that have been demoted and banned, occupying a lot of positions in your friendly links. Don’t talk about it, and clean it up quickly. Friendly links In the early stages of a website, the more the better. After the website has a certain number of visits and rankings, it is better to have fewer links than too many. Quality must be emphasized. Otherwise, your website will often be demoted and deleted for no apparent reason.
In addition, when your website is demoted and deleted, many of your friendly link partners will delete you. You have many export links, so restore the friendly links as soon as possible at this time. If others are not willing to link with you , just delete it directly and minimize export links. At the same time, look for links with high PR value, provided that your PR has not changed, otherwise you will need to find a lower-level partner again.
Third, increase efforts in external link promotion or buying enough
Search engines look at a site more and more comprehensively, and they have very complex ranking calculation formulas. If one of your parameters affects the ranking, it will still be affected if another parameter remains unchanged. Therefore, when adding original content, it is also very important to simultaneously add external links. In addition to some well-known promotion techniques, if the economic situation permits, it is recommended to directly purchase some high-quality external links. Such effects will be immediate.
Fourth, improve the stability and speed of the server
If your server often goes down, or the website opening speed is very slow, then quickly consider changing the space or server. When you yourself feel that you can't stand the snail-like speed, others will have run away long ago, and search engines will not give you a good look. I understand this deeply. The original Chinese Psychological Game Network ranked first on Baidu Page, due to the instability of the server, the website could not be opened for three days, resulting in the hard-earned rankings being wasted, and it was difficult to recover. A journey of a thousand miles begins with a single step. No matter how big or good a website is, it must be supported by a stable and high-speed server.
My hands are too tired, so I will talk so much today, just to inspire others. You are welcome to discuss common progress with Xie Ke. Please indicate the author when reprinting, thank you.
Thank you Xie Ke for your contribution