Although domestic e-commerce is not very mature at present, there are only a few well-known domestic e-commerce websites, and the others are just soldiers and generals. The reason for the immaturity of domestic e-commerce is mainly reflected in the issue of trust. Most of the money made by some small websites occurs offline. This is the main reason. Of course, the same is true for travel websites. The following will be some conceptual Problem, this isn't just for travel websites.
Whether it is a travel website or other websites, the three models of e-commerce (B2B, B2C, C2C) are all in progress. To introduce it in one word, it is selling! The next step is selling products, and selling Services, selling information. Of course, it would be better if you can treat services as products. In fact, for e-commerce, services are of course products. Why should we treat services as products? I want you to have a clear concept in your mind. Imagine that you are a A hawker on the beach, you are a salesperson in a shopping mall, how do you grasp the psychology of buyers. It can be said that the current tourism industry is very promising, but according to statistics, the proportion of people who actually book travel online does not exceed 3%. However, after learning about a scenic spot online, they then call a travel agency to consult. The proportion is 46%, and among these 37%, how many people convert it into silver?
The 51766 website is a successful travel e-commerce platform. I don’t know much about the specific operations and other aspects behind it. Another travel website I know, seecq, is a Chongqing travel website. I know the business model and even the backend functions of this website very well. If you think this article is a soft article, it doesn’t matter. If it is a soft article, I also hope it is a good soft article, but I hope that I can give you some help by saying this. After all, this website has been officially profitable for more than two years. , and it’s still growing. What follows will be some of my experience in operating a travel website after I skipped the dead end of running a travel website. This website also draws on some other website models, including foreign ones.
When you decide to run a travel website, consider the following situations:
1.Do you know the tourism industry?
2. You know the tourism industry, but does the tourism industry have a large network of people?
2) Your website is a single website. For example, some websites only deal with travel routes, and some deal with hotels, scenic spots, air tickets, etc. When you decide to make a portal-type website that targets the entire tourism industry, you More manpower will be put into operating it. Also, in a travel website that integrates routes, scenic spots, and information, it is easy for you to not distinguish the priorities, and it may become the source of money for your website. When it is mainly about routes, you will put it in an important position. Another point is that you cannot control the conversion rate. For example, visitors search for scenic spots from a search engine and enter the scenic spot section of your website. Your point of making money is on the line. How do you let him enter your line section, and how do you make your several templates transform into each other and complement each other. If you choose only one, it will be easier for you to grasp. I can't say which one is better between the two. I can only tell you that for a comprehensive tourism website, you will have to spend more time and more manpower to run it. Although I have been running seecq for almost four years and have struggled with this comprehensive travel website, I still want to make it a comprehensive website.
Although there is a travel website abroad, the website function is extremely simple and puts more resources offline. But there is something better, why not do it? This is to consider the user experience of the website and the functional requirements of the website. Maybe you hire someone to make a website, or if you are a programmer, it takes three months to build a website yourself. Maybe you hire someone to make a corporate website. If it is a corporate website and it is built using a template, it may only cost a few hundred yuan. But for seecq Travel Network, I can say that you have spent no less than 100,000 on the modification, addition, and program development of the entire function, but I still recommend that you spend a month studying the presentation and functions of the entire website, etc. aspects, such as mid-term conversion rate, website optimization, and backend functions. How to make your website a better experience for your users. For example, a small detail, a very small detail, this is a question on seecq. In the travel route section, a very user-friendly function is that there is a collection button on the right side of the route quotation. Why is there this button? ?Because someone saw the quotation on your website and wanted to go to other websites to find other quotations. After he found out that you had an advantage in quotation, he suddenly couldn't find your website. This collection function can be experienced here.
How to say that you can ask someone to do the entire seecq website program now, and it can be done for 60,000 yuan, but have you thought of these back-end functions that others can think of? The entire back-end functions are accumulated over four years, so when you are ready to start building a tourism When building a website, it takes one month to consider the functions and user experience of the entire website as well as the details of your website. This month is not much time!
Let me talk about two better functions of seecq.
First, there is a function for mass text messaging and mass email sending in the background, because seecq also has a forum, food, and a module that is a bit like Renren for playing games. When registering there, you will be asked to enter Mobile phone number and QQ number. Most of the people who come to this website are searching for travel-related information. We will provide these mobile phone numbers and QQ numbers to the merchants of the travel agency on seecq, and the merchants will buy short-term information on seecq. News usually costs 8 cents per message, but messages over 100,000 cost only 6 cents per message.
As for mass mailing, merchants can use it, and we ourselves also use it. We have selected ten travel routes from various travel agencies. Remember, it is a selection. Then one week, or two or three days, it will be sent to the mailboxes of those who registered on the website. Seecq now has four groups, all of which are full. They will also send group messages regularly. If there are holidays, they will also organize special travel routes.
The latter one is based on a foreign website. The foreign website is very simple as a whole. It is just a website description, plus a text box to remind you to leave your email, and then occasionally put some high-quality travel routes. It is as simple as this. Functions can make money, but they should put more promotion on the entire Internet and offline.
When you decide to build a travel website, if you don't understand the travel industry, it is recommended that you understand it first, or cooperate with a travel agency to run this website. Or find someone who has a good interpersonal circle in the tourism industry to join the team. This interpersonal circle refers to many aspects, such as hotels, scenic spots, and tickets. In addition to converting the various templates of your website into each other, it also needs to Each module is converted into money-making points.
There are two directions for your travel website. Of course, they both revolve around one theme, making money. The initial stage of a website is very difficult. You can choose to do Baidu bidding. At this time, you have to consider whether to build a website brand or an order. The difference is that Baidu bidding is like this as I remember it. Of course, there may be some missing parts. According to statistics , when you use Baidu bidding, you will know that it is very difficult for Baidu to obtain an order. For example, if you use the word tourism, I went to Baidu to attend a training session last time. What they said there is, when you After obtaining 30 orders, your website's display volume is within the normal range if it is above 70W. What is impression volume? It means that after you bid, others search for the words you bid on and see your website on the search page, but do not click on it. Baidu says this about order volume, which can be calculated proportionally: order volume -> consultation volume -> click volume -> impression volume. If we are a brand, we can control this display volume. Display Quantity control is to change the display content. Let the display content reflect your website name more.
Then we will focus on future promotions. It is very likely that we will not be able to rank first to fifth on Baidu, but we can start with long-tail keywords, and these keywords are very targeted, for example, Chongqing to Shanghai travel. Reasonable use of network resources. Some websites have good traffic, but the webmaster fails to reasonably convert it into money-making points. At this time, we can consider buying his website or placing advertisements on his website. I am It is not recommended to do Google advertising. It will cost more money, and it is just like eating in a restaurant. If you have money to eat, you can get out if you don’t have money. When we buy other people’s websites, of course, the website we buy must be We must choose those with strong targeted traffic and start cheaply. Many webmasters do not realize the value of their websites at all. We can even focus on Baidu Space and Sina Blogs. Of course, these blogs are very valuable. Popular, here we try to contact others, it is possible that they will only make a friendly link and then they will advertise for you.
Don’t ignore sections in travel forums. Seecq’s initial forum traffic accounted for 20% of the entire website.
Food, how many tourists don’t want to eat local food? When the visitor enters your travel route module, you should let him see the local food on this page, and the food stores displayed will let the travel agency Get in touch. For scenic spots, let travel agencies or people in the tourism industry who join your website contact you.
Topic, keep an eye on travel trends at any time. When a tourist wants to visit a place in a certain season, you have to take out this topic. Of course, the topic can be a static page. Static pages make it easier to control the optimization of this page.
Author Dusk's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.