Online group buying is a new type of e-commerce operation model. It is famous for its low product prices and is increasingly popular among consumers. Group buying websites first appeared in the United States. Due to the huge success of groupon, the king of group buying websites, it quickly stimulated the nerves of the IT circles in various countries.
Affected by groupon, China's Internet industry has seen the rapid rise of group-buying websites. Various forms of online group-buying have proliferated, and there are only a few successful group-buying websites. In the highly competitive online group buying world, how can you ensure the success of your group buying website?
We all know that product updates in online group buying are very fast, and the time to form a group generally does not exceed three days. In such a short period of time, it is necessary to let consumers know about the products you buy in this group purchase. This is a problem for some weak group buying websites. It's a very difficult thing. Therefore, the success of a group buying website depends on whether your products can be known to consumers in a short time.
As a new website with little strength, is there any way to quickly let consumers know about your group buying products? I think it can basically be done by making full use of the following major network tools.
The emergence of Weibo and its rapid popularity have contributed to the rapid spread of modern information. Weibo is still in a crazy stage. Almost everything that happens in the world is spread quickly through Weibo. People who work on group buying websites must not ignore Weibo as a powerful promotional tool. Perhaps people who work on online group buying will feel that Weibo was born for group buying websites, because you can’t find anything like it in this world. Micro is a faster, more convenient, more popular and cheaper promotional tool!
community forum
Some time ago, I posted many "soft posts" for my Hehe group on Tianya, and each post received more than 10,000 clicks. Therefore, the publicity effect of popular community forums is very powerful, such as Tianya, Qiangguo Forum, Baidu Tieba, etc. In these places, if you post some creative posts or pictures, it’s no problem to get tens of thousands of clicks in a day or two. Of course, how to imply your products in your posts depends on your ability. Because posts that are purely advertising are very easy to delete!
blog
Of course, the blog here refers to a blog with a high number of views, because no one visits a new blog, and no matter how much information you post, few people will read it. A good blog needs to be cultivated slowly to gain popularity. There are many blogs with more than one million visits. The most powerful blog I have seen so far is Xu Xiaoming's Sina blog, with more than 1 billion visits! Once a blogger posts some group buying information on the blog, I think it will spread as fast. Quite amazing.
QQ is currently the most frequently used online communication tool among Chinese netizens. It may also be a good means of rapid publicity to ask relatives and friends to post a few group shopping messages in the QQ group through their personal connections.
Online group buying is a new form of online shopping, and the success of a group buying website depends on how quickly it promotes its products. Making good use of every promotional tool is something that all group buying website operators must do.
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