Many webmasters should have had this experience. They have been in contact with the Internet for several years, some even longer. During this period, they have worked on many websites, whether they are garbage sites, industry websites or blogs, covering a wide range of fields. . No matter what you do, it is always easy to start, but the process is always so difficult, and the results are often unsatisfactory. What is the reason? Is it because our skills are not as good as others or something else? In the end, it is our own abilities and connections. aspects, but what about the positioning of the website? Webmasters have ignored this point. Positioning is actually the most critical part of a website. Today I will talk about how to position my local travel website. Why is positioning the key to a website?
1. Carry out in-depth positioning of the website type to ensure that the core does not change.
First of all, we need to carry out accurate positioning, see what type of website we want to do, and consider what content should be used to reduce competitiveness and give full play to our advantages. For example, some people make English websites, but their own English level is very poor or they can't even understand it. So what's the point of making such a website? You can't make English products at all, and you can't communicate with foreign customers. How can I go to the battlefield if I don’t even have a gun? It’s difficult for me to organize a website, let alone run a good website.
The type of the website should not only be related to the things that local users like, but also be involved in the new things that are about to happen. Only in this way can it be possible to have both the past and the future, and only then can users complete the transformation. Therefore, it is recommended that webmasters When choosing a type, you need to think more and analyze more, look at the essence through the phenomenon to achieve a truly in-depth positioning, and integrate the core of the website into the next link.
2. The pattern of positioning resources as the basis and resources as the foundation and support cannot be changed.
There should be advantages in positioning resources. In the early preparations, you must carefully consider the analysis to see if your local website is repeated in the same industry, has anyone done it, and how did it do? It is best to think more and analyze it comprehensively. If you do it in a fierce market, will you be able to surpass the other party? If no one does it, what is the reason? Whether there is no market or it is difficult to do it, you must analyze these factors thoroughly.
Local resources. As a local, I believe you are very familiar with the local area. Whether it is done well, whether it is done well, and whether the resources are abundant or not are all things you must have a deep understanding of. Resources are the key to the development of a local website. The foundation, such as the Hehe Chengde Tourism Website, relies on local tourism resources, and the Chengde Recruitment Website, for example, relies on local talent information and exchanges. It is king to make contributions to the development of local websites based on and supported by local resources.
3. Positioning the crowd and promotion are the key, website type and local resources are the promotion.
To locate customer groups, what is the purpose of your website? Is it public welfare, entertainment or profit-making? If you are a profit-oriented website, then what is your customer group? This phenomenon occurs in most websites. The website is very well done, has a lot of content, and has a lot of traffic, but it just cannot make a profit. The reason is that you have not found a customer group and have no profit channels. The group positioning of a website must be clear. Only with customers can the website achieve long-term and effective development. Webmasters should deeply grasp this point. Customers are the foundation of website development, so customer positioning must be clear.
We must have a promotion advantage. Why do we say that? Our websites are built for a purpose, not just for fun. Promotion plays an important role in the operation of a website. Although it is said that building a website is easy for everyone, but Not everyone is good at promoting and operating websites, especially local websites. We can use these methods to promote them. Search engines are one of the important means for most webmasters to promote their websites, because it is very simple and does not require investment. It only requires technical skills. It can not only take advantage of online promotion, but also gain traffic and build popularity. We can also cooperate in promotion, and we can cooperate with some target customers. Through their promotion, we can provide the foundation and channels for our website promotion. I think this is the most important thing to do when promoting local websites by investing a small amount of money to improve user experience. You can promote your website through public welfare methods and increase the visibility of your website. The promotion positioning should be broad and rational. Only promote when it is necessary. Do not promote blindly.
Positioning is the key to the success of the core development foundation of the website. Summary:
Positioning is the core of a website. Webmaster friends who want to build a well-operated local website must learn the positioning of the website: If a local website wants to have a good foundation, it must learn the positioning analysis of the website: A local website The key to success is to have a clear positioning, lay the foundation, and move towards success. This article is written by Hehe Chengde.com tourism website after repeated thinking. The article mainly explains the importance of positioning to webmasters based on the successful experience of Hehe Chengde.com. I hope that all webmasters can deeply understand this article. If necessary, you can Leave a sincere message below the article so that we can discuss some operating methods and techniques of local websites together. In addition, webmasters please keep the website link BBS.520314.com of Hehe Chengde Network when reprinting. Thank you.
Editor in charge: Chen Long Author Hehe Chengde.com 520314 personal space