This is written for novices who are almost like me. Masters, don’t read it, because it is summarized based on other people’s methods, so as not to embarrass me to death. First of all, let me introduce what soft articles are, which are compared to rigid advertisements. , "text advertisements" written by corporate marketing planners or advertising company copywriters. Soft articles pursue a silent communication effect of spring breeze turning into rain and moistening things.
So how should we write soft articles for website promotion? Now I will share my experience with Qilu Business Opportunity Network - an all-round comprehensive online business platform that integrates unique B2B2C2C e-commerce form and network interaction of entrepreneurial members in a new model. Ideas:
Everyone generally publishes their articles on the Internet for a purpose. Of course, this purpose is usually to promote their own website or products. For example, Qilu Portal is to promote what is innovative and special about their website and what their services are. What is better than others, etc., so that everyone who reads our soft articles can easily find the website we promote based on the content of the article. The most important thing is that when our soft articles are reprinted, we can get a lot of external links to improve the website. Rank. Get more clicks.
Analyzing the role of soft articles, the first is to increase the visibility of our website. When our articles are reprinted in countless places, it will virtually increase the visibility of our website, and it is the most effective way of free promotion. When our website When a domain name is cited countless times, everyone is familiar with it. Then there is the search weight. Generally, articles can indicate the originality and source of the article at the end of the article. This can increase external links. When our article is reprinted N times, I There are N external links, and the effect is really obvious. Finally, there is a click IP. Although there are not many IPs, the sources are very wide, which can be valuable in improving our PR.
So getting back to the subject, how to write soft articles for website promotion? I personally think it is mainly divided into two parts:
The first is to start with the website content and write some industry articles related to the content of our website. For example, Qilu Portal, because it is an all-round comprehensive network information platform, then we can create some original comprehensive network information articles. Articles, or share a lot of the latest Internet information hot spots, Internet marketing, etc. What you should pay attention to is that the article must be original and of high quality, from the title selection of the article (that is, keywords) to article optimization, to The content must be very strict. Design the structure of the article, grasp the overall direction, control the trend of the article, and choose a strong impact title. For example, the impact of Qilu Business Opportunity Network is: integrating the unique B2B2C2C e-commerce form and the network interaction of entrepreneurial members. By presenting hh in a new mode, we can improve the overall text from these impact points, enrich the content according to the framework, and polish the specific content. In this way, a successful soft article can be published.
The second is to start from the IT industry and write some of our own website operation experience or SEO experience, etc., so that peers can learn from it. This original article must be of high quality, so as to increase our reprint rate. Other things to note are the same as above. Same.
The quality of the articles written in this way will definitely be very high. Of course it will take a little time, but the effect will be obvious. We can choose several websites or forums with high weight.