After China's Internet has developed in ups and downs for more than ten years, the number of Internet users in China has exceeded 300 million, and there are tens of millions of companies using the Internet in China. While the Internet has brought new marketing concepts to companies, it also faces constant challenges. Facing the threat from the Internet, the Internet, like any new thing, has a distinct duality. It is like a double-edged sword that can not only help enterprises survive difficulties in times of crisis, but also cause enterprises to collapse in an instant when they are in harmony. This is the power of the Internet. What should you do when your company encounters a crisis of trust on the Internet? What should you do when one of your competitors maliciously attacks you on the Internet and damages the credibility of your company? More and more companies are While using the Internet to promote products, they also encounter unexpected crisis events. Companies cannot escape and can only face their opponents directly and carry out network crisis public relations.
Since the Internet entered China, its form has been localized to the greatest extent. China's Internet has its own special cultural form, which is closely related to China's national conditions. The emergence of network crisis public relations is the best proof. Enterprises encounter network crises. , divided into different situations. The most common situation is that in order to suppress you, the competitors of the company maliciously publish some defamatory information against your company on various platforms on the Internet. After your customers see this information, they will treat you badly. Enterprises generate distrust, which directly affects corporate sales. The most frightening thing is that the negative impact on corporate brands is lasting. Some companies have to swallow their anger or even go bankrupt because they don’t know how to deal with this negative information. This reminds me of Yima President Yang, the founder of Kewang Marketing Institute, said that if today’s enterprises cannot rely on the Internet to develop and grow, they will be defeated by the Internet. This shows that in the Internet era, any company will inevitably become the target of attack. To solve this crisis, we must understand some rules of the Internet and problem-solving skills. I once worked as an online promotion in an educational institution. , happened to catch up with a crisis public relations. This experience gave me a lot of experience and some insights.
At that time, a competitor of the company posted some malicious information that was not good for our company on Baidu Tieba and classified information websites every day. Some of the information could even be said to be slanderous. Take Baidu Tieba as an example. Due to its weight in search engines It is very popular and is very popular. Therefore, when searching for our company’s brand words, the negative information in the Tieba will be exposed. This problem has troubled me for a long time. I have used various promotion methods, but to no avail. In desperation , I went to ask the teachers at Yimaike Internet Marketing Academy for advice. In fact, negative corporate information in Baidu Tieba can be deleted, as long as you follow the normal procedures. The general procedure for deleting posts is to prepare a copy of the company's business certificate and stamp it with the company's official seal; second, prepare a letter of guarantee and stamp it with the official seal. The content of the guarantee letter is to ensure that the company is fully responsible for the deletion of posts and the consequences; Third, the authorization letter. The authorization letter is the company's authorization certificate for employees who go to Baidu to delete posts and is stamped with the official seal. Finally, and the most important thing is to use a Word document to copy the link to the negative information and put it in each post. The malicious reply was also copied and stamped with the official seal. Once these things are ready, you can basically delete the post smoothly. Of course, it would be best if you can apply to become a Tieba owner, but now the permission requirements for applying for a Tieba owner are very high. Finally, I followed the instructions of the teacher from Yimake Internet Marketing Academy and finally removed the negative information in the Tieba All deleted.
In fact, competition on the Internet is the same as traditional competition. It is also full of unhealthy competition. This is an inevitable situation in the development process of anything. The only way is to face the challenge head-on and get in touch with as many website operators and connections as possible. is important and often plays a very important role in dealing with public relations crises. My own experience is an example. Without the guidance of Emark teachers at that time, the company's problems may not be solved until now.
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