The reason why I wrote this article is that I have recently been inspired by Internet crisis public relations. I happened to have seen some cases of Internet crisis public relations solutions, so I integrated and shared with you several methods of handling Internet crisis public relations. First, let’s understand the concept of Internet crisis public relations: As Internet public opinion receives more and more attention from society, Internet crisis public relations refers more to companies using the Internet to publicize their related brand images. It is usually what we call maintaining corporate brands in public relations. Positive images in online public opinion and eliminate negative news. Since Xiao Jun is engaged in SEO work, he will explain more in conjunction with SEO.
The following are four methods commonly used by Xiao Jun in handling Internet crisis public relations through daily observation and understanding.
1. Deletion of posts from the Internet.
This method should be one of the more commonly used by companies in handling Internet crisis public relations, because it is very direct, and a large number of professional post-deletion companies and individuals have emerged on the Internet, calling themselves "online public relations." With the concept of "collecting money from people and eliminating disasters for others", they use various means to delete negative news, blog posts, posts, etc. related to customers according to their requirements. Usually the price ranges from several hundred to several thousand, and the fees vary depending on the size and popularity of the website where the negative news appears. According to news reports, on the eve of March 15th, online post deletion companies charged 7,000 yuan to delete an article.
2. Internet trolls.
Everyone on the Internet has seen Internet celebrities who became famous overnight, and these celebrities are really the hands of Internet trolls. So when dealing with Internet crisis public relations, trolls can also be used to solve the problem. Through the news of these trolls, Hype and positive publicity through articles achieve the publicity effect of the product. When overwhelming positive reports flood into consumers, perhaps consumers will also be moved.
3. Use SEO.
Everyone knows that through SEO, keywords can be ranked at the top of search results, and through SEO, corporate public relations-related keywords can be used to push positive news or soft articles to the top of search results through keyword optimization. For example, by analyzing consumers’ search habits of products or companies and related long-tail keywords, and when it becomes a common phenomenon to learn company or product information through search engines, if you search for these keywords, you find that you want to The first few pages of the object you know about are all positive reports or user reviews. Will you be tempted too?
4. Still SEO.
The reason why it should be written separately from the third point is because the third point usually involves asking an SEO company or SEO team to operate, and this point is to let SEOER spontaneously participate in SEO for them, such as organizing SEO competitions. A while ago, in the SEO circle This is the case for a certain SEO competition that appeared. The rules of the competition are even more ridiculous: time is tight, only positive soft articles are allowed, and the website format is not limited. They completely use the form of a public competition to achieve their own public relations purposes. Although the top few in the competition There are bonuses, but to put it bluntly, this means treating SEOER as cannon fodder.
Since I don’t have a deep understanding of online public relations, I just wrote these few points. Although the following points are similar, the expressions are different. In fact, if the company guarantees product quality and gets unanimous praise from consumers, wouldn't it be better if it can achieve such a word-of-mouth effect? Of course, no matter how good a product is, there will always be objections, such as attacks from competitors, etc. Xiao Jun will not elaborate on this here. Everyone is welcome to put forward their own opinions, exchange and learn from each other.
Please indicate that the original article was reprinted from Guangzhou SEO Xiao Jun’s blog. The address of this article is: http://www.xiaojunseo.com/seo-internet/crisis-PR-network.html
Thanks to Guangzhou SEO Xiao Jun for his contribution