Many people have talked about how companies should deal with crises. However, when companies encounter crises, they will inevitably want to "cover up" the crisis first. Companies and entrepreneurs often show a kind of indifference and can "cover up" the crisis. , without the need for apology, explanation and compensation. Liu Yuhan found that the network crises in recent years have shown that the traditional methods of "containing" crises have become exhausted in the Internet era. With the popularization of the Internet, the business environment will become more difficult, errors will be more likely to occur, and consumers will have higher requirements.
Take precautions before they happen and monitor in real time
The emergence of crises is mostly foreshadowed. Enterprises often wait until the crisis becomes unmanageable before intervening, but the situation is often over, and it is even more difficult to turn things around in the Internet where information spreads at a high speed. So how to avoid crises? Liu Yuhan briefly analyzed one point: Enterprises must always monitor the Internet Dynamics, consumer feedback. Don’t wait for negative information to be communicated to you when everyone knows it. Because netizens have the attitude of "I would rather believe what you have than what you don't have", don't make people wary of your corporate brand.
Communicate sincerely and understand public opinion
When a cyber crisis occurs, we must always handle the crisis with sincerity and acceptance. Listen to the opinions of netizens, accept criticism from the media, and follow the company's sincerity and friendly principles to face the public after comprehensively considering the issues. Don’t panic when a crisis occurs. Liu Yuhan would like to remind everyone that we need to set up a crisis public relations team and have a consistent publicity campaign to avoid giving false impressions to the media and the public. When handling a crisis, you must be polite and courteous, maintain a good attitude, and not lose your image. At the same time, you must take decisive and correct handling measures in a timely manner, and communicate well with consumers who have a crisis in a timely manner. Even if the responsibility does not lie with the company, room must be left to avoid misunderstanding among consumers and to reflect the generosity of the company.
Dare to accept and improve yourself
The birth of the network crisis. If companies can handle it properly, this kind of corporate crisis will often become our vitality. After handling the corporate crisis, we can take advantage of the situation to deal with the aftermath, such as restoring the trust of consumers, society, and the government in the company. Taking advantage of the crisis opportunity that has attracted high social attention in the early stage, our company can completely increase the promotion of its brand image and corporate image in local mainstream media, so that more people know and understand that the company is a very powerful and socially responsible company. enterprise. Let them further feel the company's seriousness, responsibility and concern for consumers, thereby forming a continuous good word-of-mouth effect. Zhongqi Promotion Liu Yuhan reminds the majority of business friends that this kind of publicity can not only change the concept of the impact that has been caused, but at the same time, this kind of public relations reporting also plays a very good role in reversing the direction of the media and diluting the negative reports in the early stage, and can better reflect the Sophisticated corporate PR department.
Enterprises must also pay more attention to online public opinion and have a more open, transparent and rapid response awareness in order to seek advantages and avoid disadvantages, and must not take chances. Internet crisis public relations is the standard to measure the comprehensive strength of our public relations, and it is also the foundation and development foundation of small and medium-sized enterprises. Liu Yuhan gave everyone a message: Crisis is like fire, but the focus of fire-fighting is not only on the fire-fighting itself, but also on the entire process before, during and after the fire-fighting.
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