I believe many webmasters have seen such a paragraph appear in the friendly link exchange group.
"Friendly link exchange, PR* of this site, Baidu collection volume **, Alexa **, exchange link requirements: PR*, collection volume **, Alexa ** within."
Alexa is within **, maoSEOmao is amazed, in what age do you still talk about Alexa? If you, the webmaster, think it is important to exchange links with Alexa, please answer my following questions:
1. Can you ensure that as your Alexa ranking improves, the advertising fees in your pocket will increase proportionally?
2. Can you ensure that Alexa ranking is improved and your website is authoritative in the eyes of visitors?
3. Can you ensure that the improvement of Alexa ranking will greatly improve your Baidu keyword ranking?
4. Can you ensure the improvement of Alexa ranking so that others will rush to output one-way links to your website?
You can’t guarantee the above points, right? Let’s review the definition of Alexa again:
Alexa is a website affiliated with Amazon that evaluates the general traffic of the world's websites to determine the popularity of the website. It gives a unified ranking to the website. The smaller the number, the higher the Alexa value and the greater the website traffic. However, this data can only be used as a reference. Because it is a third-party estimate, traffic data cannot be obtained directly, and rather than relying on other Alexa toolbar users as a basis, the traffic data given are quite exaggerated or compressed, so it does not have the ability to truly measure a The functionality of the website. The actual performance of the website must be based on the data of the website's own independent statistical system, and this data is not available to Alexa. Therefore, Alexa data has no reference value for search engine optimization. --Reference from "seo intelligent search engine optimization and website marketing revolution"
Did you see it? "General traffic" "This data can only be used as a reference" "Alexa data has no value for search engine optimization"
I analyzed why many webmasters use Alexa ranking improvement to prove themselves. The reasons are as follows:
1. In fact, the traffic of his website is not large. In order to prove to others that his website is authoritative, this kind of webmaster does everything possible to improve the Alexa ranking. In fact, there are many ways to stimulate the Alexa ranking.
2. Some webmasters use Alexa rankings to brag about the so-called strength of their websites to lure customers and venture capitalists.
3. Many webmasters still don’t know how website statistics tools monitor website performance. They can only use the increase in Alexa ranking to prove how good their website’s performance is. If these webmasters read this article and want to scold me, then Just scold. In my website SEO Billions, I will give a special tutorial on website statistical tool analysis. I hope all webmasters can visit me.
We must correctly understand the Alexa ranking. Alexa cannot really count the real traffic of a website, let alone the performance of the website in front of visitors.
Summary: The improvement of Alexa ranking does not mean that the website performs better in search engines, has a higher ranking of keywords, is more friendly to search engines, and has higher relevance of website content. Search engines will not give you priority because of the improvement of your Alexa ranking, and will give you priority in recommending your website. I hope all webmasters, especially SEOER, should pay attention to this.
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Thanks maoseomao for your contribution