Hello everyone, my name is Struggle. I have some free time today. I sorted out the chat records I had in a local station operation group the day before yesterday. I hope it will be useful to everyone.
To operate a local website, you need to find every possible way to interact well between online and offline, maximize the value of the website and make money from it. Basically, everyone will use leaflet distribution as one of the ways to promote local stations. In fact, there are skills in distributing leaflets. If you do it well, the effect will be very good. If you don't do it well, it will have a negative impact. I have encountered some places where it is difficult to discuss cooperation with merchants after the flyers are distributed. I guess I didn't pay attention to some details: 1. Whether the leaflet is beautiful. There is a big difference between a rough-made leaflet and an exquisite one. If a rough-made leaflet is used, some people will think that the quality of your product is not very good. 2. The people who distribute the leaflets are not very good. Pay attention to image. You can't just find a few buddies who dye their hair yellow, smoke cigarettes, and wear slippers to distribute flyers. This will also have a certain impact on the image of the website. The above two points are enough to make merchants feel disgusted with an unfamiliar website.
When discussing cooperation with merchants, you need to visit them at their homes, and they must be arranged according to the merchant's schedule. You cannot set the time yourself. Because businesses often have a lot of things to deal with, if we set a time, we probably won’t be able to keep the appointment as scheduled. As for us as a local website, running business is a matter of course. We go whenever the merchant makes an appointment, so that we can often meet the merchant; we need to make the merchant interested in your project within 5 minutes. Because merchants are quite busy, even if they are busy sleeping. In the early stage of the website, there was no visibility, and everything could only be done with customers in mind. Merchants did not have the time to listen to the "bullshit" of an inconspicuous website business; if you look at the problem from the perspective of the merchant, the problem would naturally disappear. The user is always God. Water can carry a boat or capsize it.
Wang Zhongqiu's writing is very good: details determine success or failure. What matters when building a local website is professionalism, not big and comprehensive, but small and precise; even small ones can’t do well, let alone big ones. Learn to be willing when necessary. If you are willing to give up, you will get something if you give up! If your current local station has many columns and cannot maintain them, and cannot bear the pain of giving up some columns, then in two or three years, I think you should still be like this, maybe even worse than now.
I also want to tell you a few words: 1. Do whatever users need most. 2. But there is not necessarily a market if there is demand. 3. Always recognize your own strength, and never do anything greater than your own strength. 4. Website operation is a science and art. 5. Are you suitable for Internet work? 6. Treat any competitor as a learner, and you will be one step closer to success. If you understand these sentences, then do it, even if you start over. If you can't understand it, there's nothing I can do about it.
I would like to say a few words about domain names. It is best not to have limitations on domain names. For example, our local name is called Oil Field, so I used the pinyin of Oil Field. After reading it, everyone said yes, then he would be bad. In the future, when the website develops and expands to other regions, of course the website will have to be named after the region to be more friendly, but then there will be limitations. It’s time to change the domain name and name. This is tantamount to reshaping a brand. It must be determined in the early stage, and it doesn’t matter how big it is. But what we are doing now is a county. If we want to make it bigger, one county is not enough. In order to spread to surrounding areas, the domain name I registered for taking photos this time is: www.jumin.cc. If the residents’ network wants to be more relevant, it can be called: Oilfield Residents’ Network will expand to other counties in the future. It can use the second-level domain name, or XX. Residential Network. This way there are no regional restrictions. In addition, the new system now requires photos for registration, but it is not as complicated as imagined, and the review by the management bureau is much faster than before.
Time is limited, let’s talk so much first. Practice the truth, and when you get some results, I will share and discuss it with you. My QQ: 10880377. Welcome to discuss and communicate.
The personal space of the author's struggle. This article only represents the author's views and has nothing to do with the position of Webmaster.com.
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