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Now it is obvious that a group of fake SEOs have appeared. One kind of people rely on deception, and the other type relies on a lot of SEO theories. Many friends think that this is a unique battle between true and false. I hope my friends will not go wrong. To find your way, you must stick to your beliefs. When having dinner with friends on the weekend, we started chatting. What can SEO do? There is only one answer: for reward, SEO=money, it’s that simple. There are also many people saying that it is for the development of the company, etc., but the ultimate goal is money. It’s really what they say is too literal.
Let’s talk about the two groups of people I mentioned above, but the premise is that there are two types of people who do SEO in the company. The first type is those who really want to develop the company well (but the point is that you must be technically competent. ), the second type is people who have zero chance of making money by using SEO if they don’t do SEO in the company. There are many people like this, which is equivalent to for example, out of 100 people, only 10 can make money, and the other 90 people can’t make money. There is no money, or very little money.
Okay, let’s start by talking about what seo is a scam. Everyone is familiar with the word scam. This method is like outsourcing SEO. The client who is scamming chooses you from dozens of companies. Of course, this is also a good method. , either you can cheat, or you have to master super technology. Because there are several friends around me who have won the trust of many companies by relying on this method, but some of them have good results, and some of them have a bad reputation.
The second category is theoretical SEO, which is more "high-end". You need to master a lot of theoretical knowledge about optimization, and use these theories to stun people, making the listener think that he is an inscrutable master. But in fact, I can only talk about it. Of course, there are exceptions. I always tell some of my students that there is a big difference between SEO theory and SEO practice. Just like no matter how much theory you have, you may not be able to make a successful one. Although many people do not understand these theories, they can make more money than a small and medium-sized company. Because I have done analysis for many companies, I have also seen that the directors of many companies are really just decorations. None of my subordinates know much about actual combat. I can only say that this brother really knows how to speak, haha!
For example, when doing the simplest keyword optimization, there is a lot of difference between the analysis of theoretical people and practical people. Just like some SEO analysis Baidu algorithms are out of order, but the website ranking is still not good, and even some People who claim to be experts don’t even know why website rankings fluctuate. We really have to laugh. When chatting with friends, they will say that these people who rely on theory to get along in the company really know nothing if they come out. But you can "publish a book", just kidding!
The theories we put forward are easy to understand, simple and direct. Even I was a little confused by the theories put forward by the theory "master". I just replied to this person, you are so awesome. My friends usually joke that if you can If you earn more than 100,000 yuan a month from SEO, do you still go to work? People in their 90s will definitely answer no. If you already have 100,000 yuan a month, will you still go to the company to earn tens of thousands of yuan?
I am not denying these two types of people. It is not easy for people who are good at cheating and theory to do it. This is also a skill that ordinary people cannot learn. But what everyone needs to understand is that theory and practice are two different things. Never do it. If we lump it all together, there is no distinction between masters and masters. If your project is good, you are a great person, and if your project is profitable, you are great. Some people may not agree with my statement, but they will definitely not agree with it forever.
Original article - Yang Huan, please retain the original author when reprinting
Yang Huan