Soft article marketing occupies a very high proportion in today's Internet. Enterprises of all sizes are using this method for promotion. To put it bluntly, this is a form of soft article advertising. Some people say that this is a deceptive behavior. Of course Even if this is a kind of deception, it is also a kind of good intention, unless some people use this method to defraud users' trust and gain profits.
1. First understand the difference between soft article writers and soft article marketing
Soft article writers are just a type of people born for the purpose of promoting enterprises, publicity, brand promotion, and product marketing, so soft article writers can only be called a name. Soft article marketing is a sales method based on the soft article itself and the writer of the soft article. There is a big difference between the soft article itself and the writer. It is not easy to become a professional soft article marketer. If the exposure rate of what you write is equal to 20-50%, it is equivalent to a failed marketing work.
2. The value of soft article marketing
Everyone knows that content is king for websites. If your website’s content is a mess, how can you make users and engines like you? It’s better to write an authoritative article than to post some unnecessary quantitative things. Soft articles, if the marketing soft articles are good enough, will definitely be reprinted by major websites. In this way, first, it will play a great role in the reputation of the website. Second, if the marketed products are greatly publicized, third, invisibly. Generates a large number of backlinks to your website.
3. Soft article marketing skills
1. Title: A good marketing soft article will definitely be paired with a perfect title. The title must be close to the user and suitable for the user. Never take a similar title and change it. This will disgust the user and fail to highlight yourself. The characteristics of a soft article are just like your appearance. Everyone likes to see "beauties and handsome guys". You must make users have a compulsive desire to enter your simple title. Edit a perfect title. No matter where you send it, no one will delete your soft article.
Title presentation: The Tangshan government invested hundreds of millions in filming the earthquake: making money is not the pursuit of goals
Title presentation: Huge sums of money were invested in filming the Tangshan earthquake, and it was never about money
Of these two titles, the first one is better than the second one. Compared with the two titles, the first one is more authoritative from the title point of view, and it has a strong official news atmosphere. If users choose to click, it will definitely be the second one. One wins. Judging from the last words, making money is not a pursuit of goals and never for money. It gives people the feeling that the meaning to be expressed in the first sentence exceeds that of the second.
2. After setting the title, the next step is the content. The originality of the content is very important. For example, if you are a user and see a soft article, the first few paragraphs are the same. Will you continue reading? Originality lies in Not much to say here, because everyone already understands its significance and importance. (The content does not need to be in gorgeous language, and it does not need to show that you are knowledgeable, as long as you can write in a way that is close to people, close to reality, and convincing)
3. Research the products, companies, etc. you want to promote. For example, if you are promoting an event, of course you must first analyze the highlights of the event, what kind of people it attracts, and what age groups it attracts. You also need to know for yourself the disadvantages of the event. What, you can carry out marketing operations only after analyzing it. The desired result is that the people who are suitable for this event will feel the attraction of this event and will participate involuntarily.
4. It is necessary to convey authority and identity to users. Of course, authority must be convincing, so how can it be convincing? Some more official language must appear in the content of the article, for example: (The example is false, please do not believe it)
Example 1: On July 22, a man who called himself Zhao Sanlang was running naked on the street near Joy City, Chaoyang District, Beijing. I was confused at the time. What kind of stimulation did this man receive? Later, it was investigated that the streaking man was because Lost in love, I couldn't think of anything and made such an amazing move. I looked at the naked man's infatuated look...
Example 2: A man who called himself Zhao Sanlang was streaking on the street. People were confused at that time. What stimulation did this man receive? It turned out that the streaking man did such an amazing move because he was lost in love and couldn't think about it. Everyone looked at the streaking man. The infatuated look...
The part marked in red is the difference between the two paragraphs. When marketing soft articles, there is also a part of psychology, because when talking about people and me, it appears in the first person and the third person. If I are used to express it, the user will be close to the event at that time. , the subconscious mind will paint the picture at that time.
The evidence in the middle paragraph is based on the original investigation, and the investigation is more true and reliable, while the original investigation is just a popularization, which is not easy to make people feel that it is well-founded and not true enough. It is also important to describe the place and time when the incident occurred. Don’t you feel dizzy when you don’t know when and where the incident occurred?
5. The layout of marketing soft articles must be clean, and the content must be concise. No one will read a soft article without paragraphs. Don’t make the soft article colorful, the first paragraph is red, and the second paragraph turns blue again. Design The layout of soft articles must be clean and generous for users to see, and the content should be concise. The more the better, not the more. If you write a soft article of tens of thousands of words, users will feel that you are very tired to write, let alone able to write. Keep reading until the end. The content must be essential and highlight the product you want to market, because what users are reading is a certain event, not a serialized novel.
6. Seize hot spots and combine them with marketing. This combination is better because it attracts more people and has a significant effect. If you are promoting a product, you can capture recent hot news and combine it with your product.
There are actually many methods of soft article marketing, the most basic of which are these bits and pieces. If you have used these vividly, then you can also be said to be a good marketer. Original article - Yang Huan reprinted and retained the original author
The author's personal space I look forward to. This article only represents the author's views and has nothing to do with the position of the webmaster network.