According to statistics, 70% of divorced families are tired of their married and family life because their lives remain the same. We don’t like people who remain unchanged; Baidu doesn’t like websites that remain unchanged. Today, Lao Gou came to count the troublesome places in Baidu. As webmasters, we not only need to change, but also change from time to time, so as to satisfy the "lovely" Baidu.
1. Diversified website positioning
Search "SEO" on Baidu, and it is not difficult to see that from the first to the tenth natural ranking, the positions are almost different. There are SEO forums, SEO query tools, SEO encyclopedias, SEO blogs, and SEO news. Similarly, when searching for keywords such as "recruitment", Baidu's homepage is still a website with different positioning. There are very few homepages where all 10 are forums or all are blogs. Therefore, in the early stages of building a website, we also need to clearly distinguish the positioning of the website from the existing website, so that we can get twice the result with half the effort.
2. Diversified web page layouts
1. The overall layout of the website is diverse, especially the update area. If there are 5 daily update call areas on the homepage, then we need to update articles in the 5 update call areas respectively to keep them fresh, instead of only posting articles in one area, which will cause other areas to be ignored by spiders;
2. Diversify article pages, especially internal links. Lao Gou has done tests. If you add anchor text at the top of the article when you update the article every day, spiders will crawl at the beginning, but the frequency of spider crawling will decrease later. On the contrary, the anchor text of each article appears in different locations and different chapters. Spiders crawl naturally.
3. Diversity of Articles
There is no doubt about this. Collecting articles is not advisable. Pseudo-original articles are not effective, low-quality original articles are only average, and high-quality original articles are the way to go. Some people may say, "Many websites now use collection, but their rankings and traffic are still very good." Indeed, Baidu's algorithm is still imperfect, but this does not mean that the algorithm will never be perfected. If you completely copy and paste someone else's article, you will be punished sooner or later.
4. Diversification of external links
At present, we are still in the era of "external links are king", so I won't say much about the importance of external link construction. However, if you post external links to several blogs every day, Baidu will recognize less and less external links. Therefore, we do external links, not only to blogs, but also to forums, columns, friend links, etc. We often feed Baidu some fresh content, so that Baidu will like it.
Some people say that Baidu is like a woman, who naturally likes to change her makeup, so the website must change frequently; others say that Baidu is like an old man, who visits the website at a fixed time and frequency every day, so there cannot be too many changes. In Lao Gou's opinion, we don't need to dwell on this. In fact, Baidu is like our daughter-in-law: as long as the daughter-in-law doesn't go for plastic surgery, she'll be fine as long as she strokes her eyebrows and puts on lipstick every day; Details change frequently, and Baidu also thinks it's very friendly, doesn't it?
The article comes from a real-name Internet marketing team member | Tianjin SEO-Gou Junwei, written for www.tj-022.com . Please keep the link for reprinting, thank you!
(Editor in charge: momo) Personal space of the author Gou Junwei