Friendly links, simply put, are the exchange of link addresses between sites. It is a kind of website cooperation with certain complementary resources. It can increase the number of website visits through the inclusion of search engines, and enable the two parties to promote each other. The purpose has therefore become one of the commonly used promotion methods. Exchanging friendly links is also a technical job. High-quality friendly links are not something that can be solved by simply finding websites and exchanging them. There are many things that need to be paid attention to during this process, especially regarding taboos that should not be set foot on. Which areas. Now, based on my own exchange experience, I will talk about the specific matters that should be paid attention to when exchanging friend links.
First of all, there are some prerequisites for exchanging links, which include:
1. Check the other party’s PR value and other information before changing links. This is a prerequisite for exchanging links. The PR value of the other party's website, Alexa ranking, Baidu inclusion, the website's exported links and the quality of friendly links are all basic factors that need to be examined. Only by knowing yourself and your enemy can you win every battle. If you want to exchange for high-quality friend links, these conditions must be included: whether the real PR is greater than or equal to this site, ALEXA ranking high, Baidu included many, snapshot update speed, large daily traffic, friends The chain quality is high, the export link is moderate, etc.
2. Whether the other party’s website is relevant to you. Relevance is the basis for friendship links. Because the content is relevant and the keywords have a certain degree of similarity, this inadvertently increases the keyword density of the website itself and the ranking of both websites. Therefore, exchanging friendship links with websites related to the content achieves the goal of The effect is optimal.
Secondly, the phenomena and traps that should be avoided in the process of friend linking include:
1. Do not exchange friend links with junk websites. This has always been a situation that most webmasters try to avoid. As we all know, the contents of garbage sites are put together for the purpose of making quick money in the short term. Although some of them have quite a large collection, these contents are only reproduced everywhere to make the site look more substantial. Most garbage sites have no actual original content, and the large number of exported links will make your website lose weight. And once it is discovered by a search engine, the penalty you will receive will affect your website. For the healthy development of your own website, the stakes are outweighed by losses and should be minimized as much as possible.
2. Do not exchange with JS linked websites. Search engines do not crawl websites with JS links, which means that the link is invalid even if it is exchanged, so such links must not be exchanged. In addition, the search page cannot capture the content in the IFRAME, so if the other party puts your friend link in the IFRAME frame, it cannot be exchanged. Websites that include nofollow tags in their link codes cannot be added either. These types of situations must be resolutely avoided.
3. Do not exchange links with illegal or cheating websites. If the content of the other party's website contains vulgar content (such as pornography, gambling, drugs, etc.), then you must not exchange it. Once the website is blocked, the consequences will be serious. Try not to touch websites that are blocked by Baidu and Google. It is better to do less things that are not beneficial to yourself. In addition, attention should also be paid to some unscrupulous websites with superficial and superficial content and low-quality web pages, which hardly bring any benefit.
4. Do not exchange links with internal pages. Usually those who propose exchanging links to internal pages are websites with high popularity and high PR. In fact, this requirement is very unreasonable. The main page of the website has the highest weight, while the internal pages have almost no weight, so the exported links are also The corresponding value is of little value. Exchanging internal page links is equivalent to exchanging a single link, and it plays very little role in practice.
5. Do not cross-link with the website. The main purpose of exchanging cross-links is to increase the PR value of the new site and optimize key websites or channels, so the other party will ask you to one-way link to one of his new sites, and he will correspondingly use a high-weighted website to link to your site. The consequence of this approach is that because the sites he uses to cross-connect have too many export links, your site will not receive much weight, which violates your original intention of exchanging friend links. In addition, you must avoid exchanging with link factories and private server sites. The former is because it will have a negative impact on your site, and the latter is because such sites are not very popular with Baidu.
Thirdly, the subjective misunderstandings in the process of friend linking include:
1. The higher the PR value, the better. Of course, this view is limited to similar websites. Because similar websites with high PR can not only convert your backlinks, but also improve your website’s PR value and website ranking. It is also worth noting in this case that there should not be too many outgoing links, which will have little effect on improving the PR of your website. However, many novice webmasters think that as long as the website has a high PR value, it can be exchanged. Here again, the relevance mentioned above must be mentioned again. If the website to exchange links has nothing to do with your site If so, no matter how high the PR is, it will not have much effect on your website.
2. The more links, the better. In fact, this is not the case. The opposite is true. What really depends on the weight of the website you are linking to is the weight of the website you are linking to. There are many websites that link to a lot of friend links, regardless of whether the linked site is related to this site, whether it is of high quality, or other influencing factors. Moreover, linking cannot be done in batches, which has no obvious effect on improving PR. More importantly, it may cause the domain name to be demoted by Baidu or directly K.
3. Link to each other on the same IP server. This usually happens when one website is exchanged for multiple sites with the same person. When this happens, the first thing to consider is whether the IP addresses of these URLs are the same. If they are the same, only one of the sites can be exchanged, because even multiple sites are useless, which is equivalent to exchanging only one. If you are unlucky, it will be regarded as link cheating by search engines, and even this website will be implicated.
Finally, exchanging friend links should be a long-term, step-by-step process. Regularly check the latest status of the linked site. Whether it has been removed, whether it has been punished by search engines, whether it does not exist, etc. are all objects that need to be checked. Only by responding in a timely manner according to the situation can the impact be minimized.
Author: dingtaisa
Original program supermarket network http://www.cxcs.com.cn
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The personal space of the author dingtaisa This article only represents the author's opinion and has nothing to do with the position of the webmaster network.