Friendly links are also the most important part of the website's exported links. They are closely related to keyword rankings and website weight. Many webmasters will set up a link specialist to be responsible for the friendly links of the website. They attach such importance to it, but if we neglect it, If so, we may not be able to make up for the impact of the website even after several months of hard work, so our work of exchanging links is still very important. It has been nearly 2 years since we started promoting it, and we are currently responsible for attracting investment in international famous wines. There are countless links exchanged on the Internet. Today I will talk to you about several points of attention and several major principles that need to be paid attention to in the process of exchanging links:
Five important points to note when exchanging links:
1. Do not cooperate with non-related websites
The relevance mentioned here is very important. If the exchanged website is not relevant, it may have some impact on the dispersed weight of our website. For example, I am currently responsible for the International Famous Wine Investment Network, so I will look for websites related to wine. Come to cooperate.
2. Not unanimously paying attention to PR value
Many webmasters look at the PR value of the other website without looking at anything when exchanging links. This makes some people use some technical means to obtain false PR values in order to achieve the purpose of getting something for nothing. We often come across pr5 links, which only have a few hundred included, and the ranking is far beyond 100. Such links should still be avoided.
3. Export more than 50 links
When exchanging links, we must clearly see the number of exported links from the other party's website. If the other party's website has more than 50, then there is no need for this website to cooperate. The PR output value and weight dispersion of our website will be relatively small. .
4. Links with cheating behavior
When we are exchanging links, it is best to check if there is the URL of our website in the source file code and see if nofllow code and js link are added. If so, the search engine will not be able to recognize it, even if the exchange is also invalid.
5. Do not exchange links that are not directly displayed.
Nowadays, the friendly links of many websites are not directly displayed, but are hidden. If we do not exchange such websites, it is best not to exchange them. Search engines may not be able to crawl your links when indexing this page.
7 principles for exchanging links:
1. The higher the PR, the better
First of all, in addition to ensuring that this website does not create false PR, we still want the higher the PR, the better. Generally, PR and ranking are directly proportional.
2. The higher the collection, the better
When we exchange links, it is best if the other party's website is included as high as possible, and at least it should be similar to our website.
3. The closer the Baidu snapshot is, the better.
The snapshot of the website for exchanging links should be within a week, preferably the next day.
4. The higher the Baidu weight, the better.
When exchanging links, we can use webmaster tools to detect the weight and ranking of the other party's website. Of course, the higher the ranking, the better.
5. The fewer export links, the better
The fewer export links from the other party’s website, the better for our website’s PR output value and weight dispersion.
6. The more famous the website, the better.
When exchanging links, of course we hope to cooperate with well-known websites, such as Sina and NetEase. Websites like this are highly desirable.
7. The higher the flow rate, the better
High website traffic indicates the popularity of the website, so try to cooperate with websites with high traffic.
The above is a personal summary of several points and major principles that need to be paid attention to when exchanging links. You can take a look. This article was originally created by the International Famous Wine Investment Network www.5199.tv. Please indicate the source when reprinting, thank you!
(Editor in charge: momo) Personal space of the author Jiu Shui