Now that the Internet penetration rate is so high, many companies have begun to do business on the Internet. The website is as important as the company's image. Therefore, how to make your own corporate website top-notch among so many industry websites and create wonderful things has become a worry for many corporate bosses? Here are some tips of mine, I hope it will be helpful to everyone.
First, the creation of featured columns and content. To create a featured column, you must first understand user needs. Featured columns are based on understanding user needs. To create special content, when talking about content, I believe many friends think of originality, but this may not be the case. The content does not necessarily have to be articles, it can also be pictures, software, comments, etc. Like NetEase News, it is not as good as Sina, but its comments are very unique. Many people visit NetEase News just to read the comments. Due to the relatively large content construction of the website, this is very limited. Because writing original articles requires a lot of energy, original articles are infinitely valuable. If you don’t have so much manpower and material resources to invest, you have to find another way to choose other aspects of content innovation.
Secondly, star effect. If the website has an influential celebrity to help promote it, it is likely to make the website popular. For example, Sina Blog has an additional "Xu Jinglei Blog", which makes Sina Blog, which has come from behind in the blog industry, become the "first choice" for blogging, and even forces Sohu Blog to become a civilian blog.
There are many such examples around us, so in online marketing, we can invite some influential figures to our own industry websites and regularly update some content on the website.
Third, special services. Special services include special information and functions, providing free industry salary level inquiry, free public transportation fare inquiry, and free industry turnover rate inquiry. In terms of only service. It is best for everyone to follow this sixteen-character principle: "I have what others don't have, I have the essence of what others have, I have the essence of others, I have the essence of others, I have the reality of others." The explanation of "feng" means richness, "jing" means incisiveness, "external" refers to the external content, and "virtual" refers to some false and fabricated content.
Fourth, strive to be "second". The "second" mentioned here is not the real second in the industry, but the industry opponents who actively learn to do better than themselves in some aspects. This aspect can be understood as nothing more than humbly learning from and asking for advice from your opponents.
Nowadays, everyone in the world looks down on Tencent, but they don’t know that it is precisely because of learning that it has achieved today’s success!
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