Recently, more and more attention has been paid to research on names, including personal names, domain names, company names, brand names, etc. It is increasingly discovered that names are too important.
Let’s talk about people’s names. People’s names are not chosen casually. There are many considerations involved. I have made the following requirements for the names of my future babies:
1. The name should be called smoothly and loudly. The last word of the boy's name must be pronounced loudly and the mouth shape must be large. The girl's name should be called as tactfully and crisply as possible.
2. There should be no ambiguity in pronunciation to avoid making jokes in the future, such as: Xia Jian, Fan Jianqiang (read in reverse)
3. The name should also pay attention to the rhythm, such as second tone - fourth tone - second tone, third tone - first tone - second tone. Rhyme is not definite. After all, it is only two or three characters. The key is to look at the feeling of pronunciation. , try not to have the same pronunciation between two words and three words. For example, Xu Tongren, all three words have the same tone, and it sounds very depressing. I personally think this is not very good.
4. The name should be as simple as possible. One or two characters are acceptable. There will be many names with the same character. The name should be as simple as possible. There should be no characters that are difficult for ordinary people to recognize.
5. Try to be meaningful and tell the story.
6. If the further requirement is to meet the five elements, birth date and horoscope, this is too difficult to study, so let’s not consider it for now. If the name is added with the words of gold, wood, water, fire and earth, it may make the name unsound.
(To be continued)
Let’s take another look at the domain name, which is the name after www in the browser address bar. I haven't been playing with domain names for a long time, maybe seven or eight years, and I still haven't had a domain name that I'm very proud of. I often register domain names, but then I become more and more dissatisfied and then expire without renewal. I've been wondering what's going on. This kind of domain name is a good domain name. It is best to register a good domain name with a small amount of money. If you have money, you will not have to worry about not having a good domain name.
Personally, I think that if you want to make your website bigger and better, the international domain name of .com is of course the first choice. Nine out of ten successful websites have this kind of domain name, and the audience rate is higher.
The domain name should also be easy to remember. While it is easy to remember, it should also pay attention to the brand. The method of choosing a domain name can be based on the following points I have summarized, which may not be comprehensive enough:
1. Short, small and precise. Such as: QQ.com. Preferably within four letters.
2. Try to match the domain name with the brand you are launching. For example, the domain name of Baidu Company is called baidu.com, and the domain name of Sina Company is called sina.com. In fact, many companies have domain names first and then company names. This order is easier to register. Good domain name.
3. Shuangpin domain names are now more and more accepted by Chinese people, such as douban.com Douban. Although Douban has nothing to do with his website, users think of such a website when they think of Douban, and subconsciously connect the two. Up, thereby saving some costs of establishing a brand. Nowadays, it is difficult to find a good domain name for Shuangpin. It has been registered. The price of buying it from others will be very expensive, ranging from a few hundred to a few dozen for good ones. Thousands or even millions. The domain name does not have to conform to the theme of your website. If there are tomatoes, tofu, rice, steamed buns, etc. that are closely related to your life, it is very suitable as a website domain name, and it is an all-purpose domain name. It can be used as a Shenma website. .
4. In addition to the double spelling of nouns, the double spelling of adjectives is also good. The adjectives may be more demanding and must conform to some attributes of the website. For example, Kaixin.com is a SNS social network website that makes people have fun. . If you don’t have money in the early stage of starting a business, kaixin.com will fall into the hands of others. If you build a good brand yourself, and then others use the real kaixin.com to build the same website and attach the brand you have built, Then you will suffer a big loss. Today's Kaixin.com is a typical example. Therefore, it is not recommended to use domain names such as Shuangpin + numbers, such as kaixin001.com. If you have money or not, try to get an independent Shuangpin domain name.
5. Then let’s talk about the first choice for rich companies to build websites in China. Of course, digital domain names are the first choice, such as 163.com NetEase, and later 17173.com, 4399.com, 56.com, 3721.com, which are very popular. The extent of the problem is so great. In fact, no one wants digital domain names in foreign countries, Europe and the United States. Others don't like digital domain names and would rather use double English words with more than ten letters. The price of digital domain names is very expensive. The price of a two-digit domain name is as high as tens of millions, and the three-digit domain name is as high as five or six million. But if it is a domain name like 888.com, it must be several orders of magnitude higher. The four-digit domain name must be several orders of magnitude higher. There are not many good domain names, and the cheapest ones cost tens or even hundreds of thousands. Five digits is cheaper, the average one is thousands of yuan, and the good one is tens of thousands. However, it is difficult to remember the number after 5. If it is not a good number, it is not recommended to use it. Of course, there are also good domain names with six or seven digits, such as the zip code number of a certain city.
6. Now that we have talked about digital domain names and double-pin domain names, let’s talk about miscellaneous domain names. The so-called miscellaneous domain names refer to some letters, numbers, and symbols that have no practical meaning, such as Jingdong Mall 360buy.com, 365dress.cn. Of course, such domain names can be regarded as It’s a relatively inferior domain name. I really don’t understand why JD.com is so rich, why they don’t spend more money to buy a good domain name. JD.com’s domain name is difficult to remember, but when a website’s brand is established, the role of the domain name is not so obvious. , users are very sticky, and they will remember no matter how rubbish the domain name is. There are also good mixed rice products, such as cctv.com and ccav.com, which are well-established brands, so it doesn’t matter if there are some mixed rice.
(To be continued)
Source Sycamore Tree Blog
The personal space of the author Wutongshu