Taking China Garment Network as an example to briefly discuss website editing and promotion: After China Garment Network is designed and developed, it is just an empty shell without content. So how can we create a content-rich website as quickly as possible so that Baidu and Google can quickly What about the searched industry websites?
Editing and adding content to the China Garment Portal website
1. The website’s own information, such as website announcements, supply information, interviews with people, etc., requires copywriting to be compiled and released. There is a lot of content in the clothing category column, and it is impossible to wait for the copywriting to be edited and modified one by one. Website editors only need to master some pseudo-original article techniques to quickly enrich the website content. Here I introduce many techniques for pseudo-originality.
(1) Tips for modifying article titles
Chinese characters are broad and profound, and one meaning can be expressed in different ways of expression. For example, the original title of the article was "Where can I buy fabrics?", but after the modification, it became "Where can I buy wholesale fabrics?" The meaning is basically the same. This is what we call the "replacement method". The title of the article is particularly important for search engines. If you are good at using the substitution method, you will get good results in ranking the keywords of the article.
(2) Content modification skills
In the first paragraph at the beginning of the article, it is best if you can write some opinions and opinions. If you cannot write, you can add a few words or delete a few words. If it is articles 1, 2, 3, 4, 5 that are mainly serial numbers, the order of the articles can be rearranged without affecting the reading of the article. Keywords can be bolded and hyperlinked if necessary. At the end of the article, you can usually add a small text advertisement for the hospital, such as a "warm reminder" and so on.
(3) Translation of foreign articles
It is difficult to translate English articles. It is recommended to go directly to Taiwan, Singapore, Hong Kong and other areas that use traditional Chinese characters to find relevant articles and translate them into simplified Chinese and add them directly to the garment network.
(4) Be good at using “Baidu News”
The health channel of Baidu News has a large number of latest articles related to the clothing industry. Hospital website editors can choose articles that match the content of their own websites to make pseudo-original modifications, but remember to look for a green "***" bar after the article title. Relevant”, the less relevant news the better. You can also directly search for the content you need in the news search box and make pseudo-original modifications. Such articles are generally easily indexed by search engines quickly.
(5) Develop the habit of illustrating articles with pictures
The use of images to accompany articles can firstly enrich the content of the article and improve customer experience, and secondly, it can package pseudo-original articles more easily for search engines to index. If you have plenty of time, you might as well accompany each article with a picture. My recent job is to make friendly links. Next, I will tell you how to do SEO optimization of the website while making friendly links. First of all, I will introduce to you the benefits of making friendly links to the website and how to make friendly links. (Hefei Deman website)
1. Don’t think that making friendly links can bring a lot of traffic to the website.
2. For search engines, making friendly links is a process of mutual voting between websites. Then establishing friendly links with websites with normal search volume is one of the very important factors. More services: website optimization, search engine optimization, Google optimization.
3. Since it is for search engines to see, it is best to make a text link. Other methods are not very effective, and some work can be done on the link text. Search engine optimization, website optimization.
What should you pay attention to when making friendly links:
1. Whether the content of the website you are linking to is healthy and looks legitimate.
2. Whether the PR value of the website making friendly links is greater than or equal to your website.
3. The inclusion status of the website that provides friendly links in search engines (whether the inclusion volume is normal and whether there are recent snapshots).
4. The website that provides friendly links should place the friendly links on the homepage, inner pages, or channel pages. Website optimization, Google ranking optimization
5. Are the friendly links you make cross links?
Make friendly links to optimize SEO. First, we select a few keywords that we want to promote in search engines.
For example, what I do: Chinese clothing, clothing production, personal clothing customization, clothing processing, fabric wholesale, fabric procurement, knitted fabric manufacturers. When making friendly links with others, the text description can be: Chinese clothing, clothing Production, personal clothing customization, clothing processing, fabric wholesale, fabric procurement, knitted fabric manufacturers. Adjust the link name accordingly according to the key word. The link address is of course your own website.
Keyword selection:
1. The keyword you want to appear in the search engine should generally be no more than 6 Chinese characters in length.
2. Are there strong competitors for the keywords you are working on? If it is really difficult, you can add some keywords appropriately.
For example: My word "clothing franchise" has a too high weight in front of it. We can add another plan to become "clothing franchise agent". Don't dwell on one word.
3. Analyze the words that ordinary netizens will enter when using search engines to search for your content. Grasp and analyze user psychology. The choice of keywords is also very important.
The above promotion method seems simple and not very advanced. But in actual website promotion, as long as it is done well, it will have good results. Source: http://www.zgzyw.net/garment/channel/13167462
The personal space of the author Meng Yirushi. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.