Hello everyone, I am very happy to come back to chinaz today to share with you some of my recent website building and SEO experiences. Recently, there have been hardships and worries. What is painful is that Baidu is not calm---abnormal inclusion and site. What is happy is that Google's PR has been updated on a large scale. After the author's hard optimization, several sites on hand have finally emerged from Baidu's shadow. Out. Okay, back to the topic of this article, we all know that there are several reasons why a site is demoted: the site has not updated its content and imported high-quality external links for a long time. By browsing some reasons why other webmasters were demoted, I gradually understood the true meaning of the domain command. In fact, domain can not only check the number of external links of the site, but also determine whether the website has been demoted. Right, domain + own website address. If the search results returned by Baidu show that your website is not first, it will obviously be demoted, although it cannot be 100% demoted. However, according to the author's observation of other well-ranked sites, domain is all ranked first, and those that are not ranked are basically not.
Now, let me talk about why my website was demoted and some solutions.
First: Since the author has many sites on hand, the content of the website is not updated as frequently as others. I just usually write an original article when Baidu updates on Thursday night. Sometimes I just go to QQ space to find a few articles. As long as the article contains the keywords of the website, it is fine. However, the author realizes the relevance of such articles. Not big. Also, sometimes the website forgets to update, which also ignores the fact that regular updates in SEO can better win the favor of Baidu spiders. This is the first manifestation of being demoted.
Second: the number of anchor texts for keywords. I wrote an article before called "Anatomy of Why My Website Was Demoted." This article was also about the author's site being demoted. Among them, one point is that the density of keywords was set too high at that time, which resulted in the ranking being demoted. Friends who are interested can check it out. But the difference from the "second" one is that the anchor text I set in the keywords is too large, and many of them are bolded. I think there should be a problem here. At that time, I wondered whether spiders were sensitive to too many anchor texts.
Third and finally, the author’s site is back. Let’s review my solution: ① Because the inner pages of the author’s site are ranked, but the homepage is completely thousands of miles away. Therefore, it is necessary to increase the weight of the homepage of the website. The way I thought of was to buy a high-quality black chain. Many people know that black links are part of black hat SEO. People who buy black links are afraid of being hacked. You can imagine that if you link a competitor’s black link, which competitor will not be easily hacked. After all, Baidu K station still considers In many aspects. Here, I would like to remind friends who want to buy black links that they must be stable when buying black links. ②The content is updated regularly. Since the author's website is built with WordPress, it has the function of regular updates and is quite friendly to spiders. ③ Reduce the anchor text. There are too many anchor texts in "Second", so reduce them appropriately.
Now, all sites whose domains have been demoted have returned to the first place on the homepage. In short, it is enough to build a good website with good content, external links, and improve user experience. I hope that my experience and lessons will bring some inspiration to the majority of webmasters. Welcome to communicate with me.
This article was originally created by the webmaster of http://www.92fjw.com/ . Please indicate the source for reprinting. Thank you.
Thank you Lei Mingjian for your contribution