Today is the tenth day of my blog. I am very happy that there are more than 80 comments on a single article. Of course, my own replies are also included, haha.
Now I am in my own room, quiet, and have no other chores to do. My sister is playing with her mobile phone. She has finally finished her phone calls. Well, I want to write this article to talk about my views and understanding of online promotion. This is not an experience article. I have no experience to share. I just want to communicate with you about the future of the online promotion profession and my personal development direction.
I have been engaged in Internet promotion for a short time. Although I claim to be an Internet promoter, I always feel that my name is in vain. People who are not in the circle of Internet promotion will always feel a bit awkward about the profession of Internet promotion. If you tell others that you are engaged in Internet Promotional or Internet marketing, or even nicer, e-commerce, people's first reaction is, "Does that mean posting online, advertising, etc.?" I usually can only feel embarrassed. The answer is, yes, if you talk too much, others will think you are trying to flatter yourself, so it is better not to say anything. Generally speaking, people have a slightly disdainful view of the profession of online promotion, and some even There are big prejudices, and we can't blame them, because after all, online promotion is advertising, it just depends on whose technique is better.
So, if a person wants to engage in online promotion, what kind of skills do he need? You can take a look at the online promotion position on the recruitment website. The skills listed by these companies are what you have. Some people say that online promotion will become a popular career for college students. This is true. The development of e-commerce has promoted Enterprises need such talents. Take Taobao stores as an example, how many related industries have been spawned. The first ones with the greatest demand are Taobao customer service, Taobao online store decoration, and the development of logistics. Nowadays, business owners are also very familiar with the Internet. You don’t even need to instill any ideas into them. Through the people and things around them, you can realize how important online sales are, especially the search engine. Why do so many people still pay attention to Baidu’s bidding even if it is so expensive? Investment, why are Taobao operators keen on buying keywords through trains? They are the parties involved in the search. The goals are clear and the intention is strong. The chance of receiving orders is greater. Therefore, accordingly, SEO is also very popular. Compared with Baidu bidding ranking , the cost of doing SEO is relatively low, and there is no feeling of burning money. Therefore, if you are particularly good at SEO and have relevant successful cases and experience, it is relatively easy to find a satisfactory job.
There are many ways of online promotion, and there are rules but no rules. Each method of online promotion can also be independently developed into a specialized skill. For example, you specialize in QQ group promotion, email promotion, or If you prefer forums, you can do specialized forum promotion. If you are good at writing soft articles, you can do professional soft article promotion. If you are good at data analysis, you can do database marketing. If you know nothing but are not afraid of hardship, then , you can do comment promotion, that is, go to major blogs to write comments, and major forums to reply to posts and grab the sofa. Everyone can do this. If you can persist in doing it, it will also be effective. So, do online promotion. The threshold is very low, as long as you can type and surf the Internet. When I was in my first company, the head office saw that our online promotion was very effective. As a result, they also hired someone to do online promotion. Later, we communicated At that time, I discovered that this person had never even blogged, let alone anything else, but he also found a job in online promotion and has been doing this now.
I originally studied computer science, but I didn’t learn it very well. It’s just that I like surfing the Internet and blogging, so I came into contact with some information about online earning and promotion. Doing this kind of work also feels a bit forced and helpless. Because I couldn't find a suitable job, and I liked the Internet more and found it easier, I decided to do it. If you stay in an industry for a long time, you will naturally accumulate some relevant experience and resources. These accumulations will increase over time. With the growth, the more you will feel that you don’t want to switch to another industry, because it is the result of hard work, and you will not give up easily. But if you decide to always do online promotion, then for a person who takes online promotion as a lifelong career, Say, what is its future development direction, how scalable we are in this field, what kind of skills and knowledge do we need to add, and what achievements can we make? I think this is a comparison of online promotion. concerns.
After you have basic online promotion skills, you need to make a plan for your future.
At the same time, online promotion also requires a certain degree of professional ethics. When we promote products, we are also promoting ourselves. I think we cannot promote products with deceptive properties, and we should not use deceptive properties to promote them, just like celebrity endorsements. It’s the same with advertising products. If it is discovered, the black mark cannot be erased. Of course, it is not ruled out that some people use anonymous methods to deceive others. This depends entirely on personal awareness.
A few months have also allowed me to come into contact with many people in the same industry. I met someone on Taobao who does online promotion. He has more than ten years of experience. Now he has opened a Taobao online store, specializing in online promotion outsourcing services. I also hired a few people. Before I decided to do this job, I also interviewed for a part-time job, doing online promotion of St. Paul Flooring. It was a new company, and someone invested in it. Its main business was online promotion. Some people went out to discuss business, and then There will be people to implement it, and I will also know some netizens to build websites, forums, or promote independent online shopping malls, and then recruit Mou Changqing, Jiang Likun, etc., who are relatively famous in the industry, and I will not go into other things. Let’s think about a question, that is, how to judge the quality of an online promoter. Someone once said that people who do online promotion in the company are not very good, because if the promotion is done well, they will You can start your own business without having to promote others. Wouldn’t it be better to promote your own website or products? ?
People like Mou Changqing, Jiang Likun and others have their own successful cases. For example, go9go, a friendly link exchange platform, give it a thumbs up. They say that sharing promotion experience is qualified. So if a person does a good job in online promotion , is it possible to go into online entrepreneurship? I personally think it is possible, but it needs to be seriously considered. It is not easy to make money by hanging advertisements on the website, but it is not easy to make it big. It is not easy to make money by promoting Taobao stores, but it is not easy to run it. Easy, from delivery to logistics, although you can be a distributor, not many people make a fortune by being a distributor. When we do online promotion, we actually omit many other things, and the things we omit are not there We must be able to do a good job. Just like Mou Changqing, his promotion ability is good, but he is not necessarily very good at programming. Therefore, if he wants to build a website, he needs to cooperate with other people. If it were replaced by You, if you don’t know how to structure a website, and you don’t have such friends and resources, it will be a bit difficult for you to start a business. Therefore, people who are good at online promotion can succeed in starting a business, but it does not mean that they will definitely succeed. .
So, is there any future for the Internet promotion profession? I think there is. Enterprises need professional Internet promotion personnel. The vacancies are large and the demand is high. At the same time, they are slightly related to IT. Some Internet promotion and SEO personnel are from The identity of a programmer has changed. There are some large projects that cannot be completed by one person. They require a team or a specialized department to complete related promotion and marketing work. At the same time, online promotion can also be combined with other skills to become a comprehensive leadership management talents. As an online promoter, you not only need to have promotion skills, but also need to have a certain amount of information resources, account resources, and extensive network interpersonal relationships. In terms of personal qualities, it is best to be sensitive to information. The main manifestations are: To predict hot events, you can learn, you can add relevant new knowledge in a timely manner, you can refine information, summarize and analyze data, you can think divergently, and you have a strong sense of innovation. If you want to go longer, you still need to know a little bit more. Social engineering, hype and planning abilities.
The same Internet promotion has different techniques and different effects. There are experts and there are not so good people. The same effect may take some people a month, some people only need half a month, and some people can achieve it in one day. Okay, at the same time, the accumulation of time is very important. The longer you stay in the industry, the more things you will be exposed to. Of course, this is just a general rule. If you don't strive for progress, no matter how long you take, you won't make much progress.
The above is my current view on the online promotion industry, which is not necessarily correct, so I want to communicate with you. To be honest, I am currently in a career wandering stage. I am currently doing online promotion, but I kind of want to change careers. For the future I don’t know exactly how to take this road. If you have any thoughts or opinions, please leave me a comment. Haha, I don’t know what everyone thinks about this issue. Welcome everyone to come to Bo and communicate. Original address: http://www.liuya.org/post/2010/08/04/176
Thank you Liuya for your contribution