After several months of craziness, group buying websites are gradually returning to normal. On the one hand, many buyers have become more rational, and on the other hand, the effects of a series of national control measures are gradually becoming apparent. Faced with this situation, as a member of many group buying websites, we must make adjustments. Please remember this saying, if you don’t change, you will die.
The large-scale development of group buying websites should have started in April this year. Think back to the beginning, whether it was on A5 or some other webmaster websites, there were topics about group buying websites almost every day. From the initial national Meituan, LaShou, to local ones such as 0531 Group, 0634 Group, etc., all were affected by it. It was born and developed due to the stimulation of the craze at that time.
Up to now, looking back, the development of group buying websites can be roughly divided into the following stages:
The first stage: the explosive growth stage, which can be roughly from April 2010 to July 2010. At this stage, a large number of group buying websites are established every day. At the same time, national group buying websites are also establishing sub-sites in various places. The financing news of group buying websites also occupy the headlines of the news media from time to time, and the majority of online shopping enthusiasts also give these websites enough face. Judging from the data, it is indeed not ugly. But everyone knows that this is actually a kind of false prosperity. It is more that countless group buying websites are losing money and making money, and in the end they can only shoot themselves in the foot.
The second stage: the relative calm period, which lasted from July 2010 to September 2010. At this stage, it is rare to see and hear about the actions of well-known group buying websites, and the growth rate of group buying websites nationwide is also Stabilizing, the sea of group buying is calm on the surface, but in fact there is an undercurrent surging under the water, and then it will naturally reach the next stage.
The third stage: Comprehensive adjustment period. At this time, the country's policies are becoming more and more strict. Many group buying websites are already struggling due to constraints from various aspects. It is difficult to make waves again. When many people see that group buying is no longer like that After the heat, the temperature naturally dropped, and it entered a relatively stable period of integration and adjustment.
Faced with such a severe situation, as a group buying website webmaster, we must make a difficult choice, whether to continue to stick to it or find another way. What we must know is that the result of sticking to it will be a tragic death because we are unable to change The policy direction of the country; if we find another way, we may find a new "water source" and be reborn. With this understanding, we must work hard to win!
In fact, we all know that the most critical thing for the operation of a group buying website is the determination of merchants and products, because only with stable and highly competitive products can we have an advantage in the competition with our peers, and thus in the market. Win the competition. Where can I find products? Where can I find such good and competitive products? There is only one answer, Taobao. If we can make full use of Taobao as a platform, we will completely solve the problem of supply, and the remaining problems will be solved. It can be solved easily. Now is a period when group buying websites must transform. If you want to survive, in these difficult times, you must find ways to protect yourself.
A5 first release, author: Jialaiba shopping website: http://www.jialaiba.com/ Please indicate the source for reprinting.
The personal space of the author cncspn. This article only represents the author's views and has nothing to do with the position of the webmaster network.