The author has been paying attention to and engaging in website operation work for some time. The process ranged from learning to research to understanding. I have experienced many difficulties and setbacks, so I also have a little bit of my own experience, not to mention experience. Today I will combine it with my own experience. I studied online and integrated my insights into my actual work. Let me briefly talk about some issues that need to be paid attention to when operating a website:
First: To operate a website, you must be familiar with or understand the traditional economy, or have certain connections and resources in traditional industries. Whether it is a company operation or a personal website, because you are still operating traditional services or products, but the website is something else. A channel; what we do is to provide netizens with a more comprehensive service through the combination of advanced Internet technology and traditional industries. Therefore, do not only engage in online operations without offline operations, otherwise one day you will find your own website Stuck in a wrong pattern and unable to extricate yourself.
Second: The essence of operations is production and sales, so the focus is still on what users need, what you can do for users, what convenience, value, information, etc. users can get from your site. We need to analyze user needs and market Do enough work so that you are not blind and don’t pay too much attention to technology. Technology is just a display and expression of your content, products, and services. At the same time, you must also know how to promote and how to promote sales on the website. Don’t understand promotion. It’s SEO, PPC, etc., there are many of them. If you learn more from the promotion ideas of traditional industries, you will see that sometimes you can get twice the result with half the effort;
Third: To operate a website, you must have the thinking and planning capabilities of an advertiser. Otherwise, it will be difficult for the website to advance at a certain stage. Traditional advertising is very experienced and impactful in terms of packaging and design, and the same is true for the Internet. In terms of promotion, if users come to your website and don’t know what you are promoting and cannot give users a good first impression, then I think your website at least has no characteristics and cannot be remembered and used by users;
Fourth: Technology is not the most important, but it is the basic language for your operations. You have to communicate with customers, programmers, and designers. If you do not understand technology, your ideas will not be implemented well. , so you must be familiar with the language, architecture, and design of the website. Don’t think that laymen will be worse than them. Many people know how to design, but their ideas may not be better than yours;
Fifth: To operate well, you need to constantly pay attention to your peers, learn from each other's strengths, and have an in-depth familiarity and understanding of an industry and a model of website, whether it is profit or user groups. Only in this way can you be competitive in operations. Learn how to Absorbing the advantages of competitors to continuously improve oneself is also essential for a suitable operator.
There is no big difference in essence between operating a website and operating a company. They also involve many aspects, such as product design and development, marketing and sales, personnel management training, financial management, etc. Therefore, website operation is a systematic and Huge work requires us to continue learning and innovating. Only in this way can your website develop better.
Article source: Shan Qiang’s Weifang Entrepreneurship Blog ( http://blog.172cy.com/ ), focusing on grassroots entrepreneurs, studying website operation and website promotion, and exploring new ideas for Internet entrepreneurship!
Author gavin's personal space